Bill Moyer is a veteran of several social movements including the Civil Rights movement, the anti-nuclear movement, and the current movement to challenge global capitalism. Through his years of activism he has developed the Mobilization Action Plan (MAP) model that shows the stages of development social movements go through. This model grew out of his involvement with the Clamshell Alliance, a movmeent in New England that stopped the building of more nuclear reactors in the late 1970's and early 1980's. He developed this to show the activists that while they thoguht they had fallen short of their goals, in fact tgheir movement had succeeded. He has other authors apply his model to other movements to show the insights it can gain.
I picked up this book for both personal and professional reasons. I had read of the MAP model from other authors and wanted to gain more insight so as to include in my courses on leadership and social justice. By teh same token, I have been trying to make sense of where we are in the gun violence prevention movement and where this fits into the larger movement to limit the sale and distribution of handguns in this country. On both counts I have found the book to be very readable and practical.