Alexander Walker is an expert on early talkies and the
changeover to sound and I can wholeheartedly recommend
his book "The Shattered Silents" as a very comprehensive
study of the behind the scenes mess that was Hollywood
1928-30. This is where "Stardom" comes alive for me -
explaining why some of my favourites (Mae Clarke, Ann
Dvorak etc) didn't survive as stars to the middle 1930s.
Almost all the profits the studios made during the 1920s
were gobbled up in the effort to equip movies and the
cinemas that showed them for sound and as a result a
stringent economy drive was adopted - salaries were slashed
and actors and actresses that didn't seem to have "It" were
dropped so only the superstars like Shearer, Crawford and
Garbo survived. Davis, Gable, Harlow and Loy were part of
the new crop. Did you know Paramount went into receivership
in 1933 and their new discovery, Mae West, bailed them out.
In the 1920s stars lived like royalty, commanding astronomical
salaries - Gloria Swanson, the most extravagant of them all,
pleased her fans by marrying a titled gentleman. Studio heads
were forever being held to ransom, so after sound was
introduced and the stars became frightened and stressed, the
bosses had them were they wanted them - cut their salaries as
well as bringing in the dreaded 7 year contract. Bette Davis,
Joan Crawford, John Wayne, Clarke Gable, Rudolph Valentino and
John Gilbert have their own chapters as well as one on the
very first star to be named, Florence Lawrence.