Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

by Pulizzi, Brian Piper

From the “godfather of content marketing”―this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

368 pages, Hardcover

Published February 6, 2023

Reviews

[Michelle Peterson · Rating 5 out of 5]

The book launch website grabs us immediately with:

From the “godfather of content marketing”―this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3. Joe Pulizzi and Brian Piper team up to bring “THE content marketing textbook” back to life.

All 30 chapters of this completely revised new edition gives you a thorough walk through the world of content marketing, so much so, if you are new to the space, you will never look back.

Chapter after chapter will lead you from understanding what content marketing is, to working out your niche and the strategy you need to implement. From there you will learn how to mange all aspects of the content process and how to make your content work in the real world.

Don’t think that this new edition will be lagging behind current (read this week’s!) trends in marketing because all the big guns are there, including AI, Web3 and the Metaverse.

The book rounds out with an in-depth look at the future of Content Marketing and how your ‘Epic Story’ can be part of it.

While I may be a bit biased as I know these two stellar individuals personally and have been the Content Marketing Queen for over 10 years (and therefore committed to this craft), but the additional knowledge gained and thinking involved from reading this version will keep me creating and crafting until at least the end of the year and beyond.

If you buy any business book this year, THIS really needs to be the one.

Happy Reading and thanks Joe & Brian for putting this EPIC content out into the World!

[BRIAN · Rating 5 out of 5]

The updated Epic Content Marketing by Pulizzi and Piper is so good in audio I needed a print edition for a desk reference. Joe and Brian have delivered THE undisputable guide for content marketers. Whether you're a super-achiever or aspire to be in your organization, this is your roadmap for delivering consistent, engaging, and timely content without losing your mind. Thank you, Joe Pulizzi and Brian Piper, for the massive update in this edition!

Brian and Joe have structured the book as a practical guide for content marketers to produce epic value regardless of their primary channel or preferred media formats. The content marketing commandments near the end should be reviewed and used by every content marketer or content entrepreneur regularly.