There is great news and bad news when it comes to podcasting. The great news? Anybody can start a podcast. The bad news? Anybody can start a podcast. And it seems as if everyone is starting a podcast. A simple Google search reveals countless guides about how to start a podcast. From equipment to software, someone can go live with a new podcast in a matter of days with simple step-by-step instructions about recording and launching their show. But what’s lacking is simple and effective training on how to create a podcast that’s actually listenable —that makes listeners hit that subscribe button. In Listenable , syndicated morning-drive radio host, Bert Weiss, shares a simple content and delivery strategy anyone can use to produce a show that builds a large, loyal audience.
A really good book that breaks podcasting down to two chunks that you must master. I quote this book a lot. The thing I found weird (not about the book, the author) the author sent me the book. I LOVED THE BOOK, and have reached out multiple times to have him on MY podcast and I just can't get ahold of him. Don't hold that against him. It's a great book.