Global Software: Developing Applications for the International Market

by Dave Taylor

John Sculley In the short history of personal computing, the task of the software programmer has been one of the least recognized-but one of the most significant-in the industry. In addition to defining the prob- lems, and presenting the solutions, the software programmer is con- fronted with the challenge of having to predict what combination of ideas and technologies will move the industry forward in the most compelling way. Even though we've seen the development of tremendous applications in a surprisingly short period of time, the most difficult problems often surface when we try to elevate a suc- cessful local idea to the international arena. In the case of Apple Computer, these challenges become especially profound when you consider that Apple sells Macintosh not just in the United States, but in Japan, China, the Middle East, Africa, East- ern Europe, and even to the United Nations itself. Of course, this means that the personal computer must work everywhere around the world. But more significantly, it also means that the software must reflect the uniqueness of a given culture, its language, morals, and even its sense of humor. To step away from a narrowly-defined, nationally-based paradigm for software development, programmers, management, and entire corporations must learn to recognize what elements of an interface, problem solving technique, documentation illustration, package de- sign, and advertisement are local, and which elements are appro- priate for global markets.

335 pages, Paperback

First published April 29, 1992

About the author

Dave Taylor has been involved in the online world since the ARPANET era and is recognized internationally as an expert in technology and business. He has published more than a thousand articles, launched four Internet startups, written over twenty business and technical books, and holds both an MBA and an MS Ed.

He runs the popular YouTube consumer electronics review channel AskDaveTaylor, writes for the Boulder Daily Camera newspaper, and contributes to various other publications online and in print. Dave teaches undergraduate and graduate courses in marketing, public speaking, film, and media & society at the University of Denver, where he has been recognized as a Leader in Teaching Excellence.

Based in Longmont, Colorado, Dave is an award-winning speaker, frequent conference and workshop presenter, and regular guest on radio and podcast programs. He is also an active member of his community and the father of three avid readers.

You can find Dave online at AskDaveTaylor.com and catch up on his latest film, game, and car reviews at PlanetDave.com