Global Software: Developing Applications for the International Market

by Dave Taylor

John Sculley In the short history of personal computing, the task of the software programmer has been one of the least recognized-but one of the most significant-in the industry. In addition to defining the prob- lems, and presenting the solutions, the software programmer is con- fronted with the challenge of having to predict what combination of ideas and technologies will move the industry forward in the most compelling way. Even though we've seen the development of tremendous applications in a surprisingly short period of time, the most difficult problems often surface when we try to elevate a suc- cessful local idea to the international arena. In the case of Apple Computer, these challenges become especially profound when you consider that Apple sells Macintosh not just in the United States, but in Japan, China, the Middle East, Africa, East- ern Europe, and even to the United Nations itself. Of course, this means that the personal computer must work everywhere around the world. But more significantly, it also means that the software must reflect the uniqueness of a given culture, its language, morals, and even its sense of humor. To step away from a narrowly-defined, nationally-based paradigm for software development, programmers, management, and entire corporations must learn to recognize what elements of an interface, problem solving technique, documentation illustration, package de- sign, and advertisement are local, and which elements are appro- priate for global markets.

335 pages, Paperback

First published April 29, 1992

About the author

Dave Taylor has been involved with the online world since it was the ARPAnet and is recognized globally as an expert on technical and business topics. He has been published over a thousand times, launched four Internet-related startups, written more than twenty business and technical books and has an MBA and MS Ed.

He runs the popular YouTube consumer electronics review channel AskDaveTaylor, is a columnist for the Boulder Daily Camera and appears in other publications both online and in print. Dave teaches undergrad and graduate courses on marketing, public speaking, film, and media & society at the University of Denver, where he's also a recognized Leader in Teaching Excellence.

Based in beautiful Boulder, Colorado, Dave is an award-winning speaker, sought-after conference and workshop participant, and frequent guest on radio and podcast programs, an active member of his community and father to three young adults who are themselves also avid readers.

You can find Dave online at AskDaveTaylor.com and catch up on his latest film, game, and car reviews at PlanetDave.com.