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Influence: How Women's Soaring Economic Power Will Transform Our World for the Better

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" Influence is the essential guide to a revolutionary trend that will completely alter our world. Everyone needs to read this book to comprehend the sea-change that's coming. Dychtwald's mesmerizing and insightful book takes us all on a journey into our future. Get ready." --Dr. James Canton, CEO and Chairman, Institute for Global Futures

"It's rapidly dawning on women that their growing economic power offers a tremendous opportunity to . . . change lives, markets, and the environment, simultaneously. Maddy Dychtwald has captured this speeding train with insight, data, and substance . . . A must-read." --Cathie Black, President, Hearst Magazines

"When you read this information-packed, story-filled, and very encouraging book, you'll feel renewed hope that women will be able to shape the future significantly, for the good of all of us." --Andrea Dew Steele, Founder and President, Emerge America

" Influence shows us a tectonic shift in gender roles, responsibilities, and possibilities . . . a book with the potential to change the consciousness of everyone who reads it , and, so, to help bring about the very improvements it describes." --Congresswoman Cathy McMorris Rodgers (R-WA)

"Dychtwald's book title says it all . . . A great read for anyone who wants the latest thinking, insights, and case studies from the front lines of women's advancement efforts--and, importantly, how you as an individual can help." --Beth Brooke, Global Vice Chair of Public Policy, Ernst & Young

"Influence is an imperative measure of the great 21st-Century Economic Evolution propelled by the distinctive determination of women." --Aude Zieseniss de Thuin, Founder and CEO, Women's Forum for the Economy & Society

"Women don't usually run for elected office unless they are asked to run-- several times . . . Influence convincingly asks women--more than several times--to see their opportunities for leadership and to seize them. We know that when you add women, you change everything. Let's do it!" --Marie C. Wilson, Founder and President, The White House Project

"Dychtwald and Larson show how women are gaining power and influence . . . [and] changing the world for the better. Eye-opening and encouraging." --Robert B. Reich, Professor of Public Policy, University of California at Berkeley, and former U.S. Secretary of Labor

In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur--a true tipping point--after which more children may have quality health care and education, workplaces may be more responsive to families, men may experience new freedoms and opportunities to pursue more meaningful careers, and more corporations and nations will be led by women, and they will thrive.

Dychtwald and Larson give us a sneak peek at the world turned right-side-up by women. To read this book is to prepare oneself for an altered--and improved--way of life.

256 pages, Hardcover

First published January 1, 2010

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About the author

Maddy Dychtwald

11 books16 followers
Maddy Dychtwald is an award-winning author, public speaker, and thought leader on longevity, aging, and the new retirement.

As co-founder of the globally renowned think tank Age Wave, she’s been researching and curating information on these subjects for close to 40 years and has led numerous acclaimed studies on women and money.

Maddy has been featured in Bloomberg Businessweek, Forbes, Newsweek, Time, Fox Business News, CNBC, and NPR, and others and has written for the Wall Street Journal, and Huffington Post.

She is the author of Influence and Cycles and lives in the San Francisco Bay Area with her husband. Visit: MaddyDychtwald.com

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Displaying 1 - 7 of 7 reviews
21 reviews
August 2, 2010
This book gave me the urge to run for office. Of course, as the book explains, that would be rather difficult with my current work, child care, household care load.
Profile Image for Jennifer.
37 reviews
November 9, 2010
This is a very inspiring and hopeful view of the progress of world societies and improvements in quality of life as more decision-making at top levels - be it in government, business, or community leadership - is done by BOTH men and women.
Profile Image for Jennifer.
18 reviews606 followers
May 30, 2010
As I read Influence: How the Soaring Economic Power Will Transform Our World for the Better over the past couple of weeks I couldn’t help but consistently think about the increasing power of mom bloggers and the opportunities we all have to grow our businesses, no matter their size. If you have been wasting time wishing and hoping to turn your blog into a viable business, you should certainly think long and hard about bringing your career and economic dreams to fruition. After all, the Net seems custom-made for tech-savvy, digital mavens like us. And even if you don’t want to turn your blog into a business, the skills you currently have and are consistently amassing as a social media mom can catapult your business idea into an area of real significance. As women, our choices are endless and the opportunities are vast.

Influence encapsulates the might of women’s economic power, as its title suggests. But, instead of churning out to-do lists of action items to build our businesses, Maddy Dychtwald uses anecdotal stories to illustrate precisely how ingenious and creative women are and how economic empowerment renders our lives and our families’ lives richer. Using real stories from real women (some of whom I know and admire) creates a real “can-do” spirit in the book. You finish it more empowered to go forth and build a viable business.

The running theme throughout Influence is as women gain greater economic might, the world is changing with that transition. For example, work options are slowly becoming more favorable to modern families, men are realizing the option of staying home or taking on more child rearing responsibilities, brands are starting to listen harder to their women consumers, women’s political clout is increasing, and women are able to help one another more as their collective buying power and bank accounts increase.

Though empowering, Influence comes close to sounding overly optimistic at times. There are still several barriers that keep women from actualizing as much potential as we can such as the lack of venture capital opportunities, difficulty securing bank loans, and the lack of key contacts that push female-owned businesses forward. I will say, though, Dychtwald mentions these factors and shows how they can be overcome through examples of women who have pushed these barriers aside and barreled through them.

Influence: How Women's Soaring Economic Power Will Transform Our World for the Better is perfect reading for PR and brand executives who need to figure out the pulse of women, especially those of us who are creating our own content and working with brands on a daily basis. Influence is also an inspirational read for women who want to build their own businesses and need the inspiration to get going.

Profile Image for Lourdes Cambridge.
131 reviews2 followers
February 6, 2016
Register this...do the math... I did not like this approach to DOB...DOD...VOTER ID...USER ID...STAR ID KP E...MD OR DMD $. Christine Larson contacted me through Stanford...button holing via the RWA...wanting to know how much I grossed and netted from the value of priceless...so that other authors and women could earn out of a net market and a real E law format...borrowing the call # at a defrauded ticket to work.
Profile Image for Joanne.
239 reviews8 followers
September 17, 2016
An important book with a lot of sobering facts (for example, the US is one of four out of 173 countries to not offer national paid parental leave), but a lot of good advice, too.
Displaying 1 - 7 of 7 reviews

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