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Victory!: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and
Modern life is a battle -- and now author Brian Tracy makes the compelling case that businesspeople who follow core military principles are more likely to achieve comparable success. In Victory! he shows how, by applying these concepts, readers can produce exceptional results faster than they ever imagined possible. Like military generals, those who strive for excellence constantly compete against uncertain forces and turbulent environments. Both at work and in personal life, spectacular success depends on the ability to think strategically and get results. In Victory! , high achievers will learn how great military * Set clear goals and coordinate activities * Inspire high organizational morale * Develop the ability to focus on key targets * Use the element of surprise to take advantage of opportunities For the ambitious, determined, success-oriented professional, anything short of victory is unacceptable. By showing how to apply these essential principles of military strategy, America's foremost expert on achievement helps readers unlock their potential for triumphant success.
304 pages, Hardcover
First published September 18, 2002
26 people are currently reading
214 people want to read
About the author
Brian Tracy
1,407 books5,198 followersBrian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
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Displaying 1 - 15 of 15 reviews
March 28, 2019
این کتاب عالیه برای تمامی ادمهایی ک میخان به هدفشون برسن و قوانینش رو نمیدونن و ادمهایی ک میخوان قوانین ادمهای بزرگ و پیروز تاریخ رو در زندگیشون به کار ببرن
من ک خودم هر چند وقت یبار از اول میخونمش و چیزهای جدیدتر پیدا میکنم
من ک خودم هر چند وقت یبار از اول میخونمش و چیزهای جدیدتر پیدا میکنم
May 2, 2013
This is NOT light reading. Very comprehensive books.
It's pretty much a business strategy and brand position seminar/workshop in a book.
This is excellent if you're business decision maker or have a business of your own. You can also use this for personal career development, just think of yourself and the business/brand.
It's pretty much a business strategy and brand position seminar/workshop in a book.
This is excellent if you're business decision maker or have a business of your own. You can also use this for personal career development, just think of yourself and the business/brand.
January 13, 2018
Takeaway: Find either the greatest weakness in your opponent / your own greatest strength and press in wholeheartedly to exploit the opportunity.
- Universal Laws of Human Desire: All thing being equal, every person wants what they have in the following ways: More, Easier, FAster, more Certain (MEFAC)
- Fear holds you back, failure does not. Conquer fear and success will quickly follow.
- Universal Laws of Human Desire: All thing being equal, every person wants what they have in the following ways: More, Easier, FAster, more Certain (MEFAC)
- Fear holds you back, failure does not. Conquer fear and success will quickly follow.
June 26, 2021
Brian Tracy is an absolute stud, one of my all-time favorite business & personal development writers / speakers of all time (right up there with Drucker IMO). Even though he’s well into his 70’s his writing is better than ever. Have no idea why this book has not garnered more popular attention. One of his best books yet.
December 18, 2014
در مجموع کتاب بدی نبود. من در این زمینهها عملگرایی رو ترجیح میدم ولی گاهی وقتا همچین کتابایی هم بد نیست آدم بخونه یه کم دیدگاهش نسبت به مسائل مثبت بشه
September 22, 2008
کتاب فوق العاده ای است.به همه تان توصیه می کنم که مطالعه کنید.زندگی تان را دگرگون می کند
August 24, 2020
As a huge Brian Tracy fan throughout the years this was a nice "re-freshers" of Brians timeless principles for healthy, effective and fulfilled life. In this context Brian mixes his principles and interveaws (is that a word? :) ) with interesting stories from historic battles, for instance the battle of cannae - where "hannibal" won over the might Romans in 216 BC.
Brian has identified 12 principles in Military strategy, that you can you to achieve "success". The principle of :
1. The Objective
2. The offensive
3. The mass
4. Maneuver
5. Intelligence
6. Concerted Action
7. Unity of command
8. Simplicity
9. Security
10. Economy
11. Surprise
12. Exploitation
As in most other books I have read with the author, he informs you about the importance of setting goals. One method being the GOSPA method. (Goals, Objectives, Strategies, Priorities, Actions)
Being brutally honest with yourself, asking the hard questions, doing "zero-based thinking" with the KWINK (Knowing What I Now Know).
I likes that Brian ocassionally hinted at another hero of mine: Richard Buckminster Fuller (RBF) with some of RBF:s theories like:
“The Theory of Precession” meaning that success almost always comes from another direction than anticipated.
The importance of having a "MAJOR DEFINATE PURPOSE", which is anologous to a "life goal", why you might ask? Clarity in life (and in all endevours) brings happiness, resilience, fortitude. Fussiness and "unclarity" = unhappiness. It will be like the horse who has water and food, but dies because it cant choose. Tbh; this is something that I struggle with daily, as I am interested in almost everything.
Other great ideas and reminders (if you read Tracy before) are how to become more creative.
"you only need one good idea to build a fortune" and this is aligned with how I want to live my own life: Open to new ways of doing things. The more opportunities you have the more freedom.
You will learn the importance of taking ownership and being responsible. How top teams work.
Basic formulas that is so straight forward that (I assume) most people dismiss it for to simplistic.
Closing: I have read 10 books from Brian and I recommend all of them. Even this one. Hovewer, depending on what you need to improve in your life, I would not start with this one. I would most likely start with one of Brians most popular books called: "Eat that frog". Which I have re-read many times. Also I would recommend his: "How The Best Leaders Lead" . But perhaps the most GAME-Changing book from Brian that I also re-read 5-6 times is:
Accellerated Learning Techniques. - I think it is written 1995, but most of it is still valid.
And learning as much as you can should at least be your starting point in life, and that book will give you some techniques and ideas on how to learn more effective and more efficient.
A qoute not from the book, but to capture my thoughts about the book:
"As long as you live, keep learning how to live." - Seneca
Brian has identified 12 principles in Military strategy, that you can you to achieve "success". The principle of :
1. The Objective
2. The offensive
3. The mass
4. Maneuver
5. Intelligence
6. Concerted Action
7. Unity of command
8. Simplicity
9. Security
10. Economy
11. Surprise
12. Exploitation
As in most other books I have read with the author, he informs you about the importance of setting goals. One method being the GOSPA method. (Goals, Objectives, Strategies, Priorities, Actions)
Being brutally honest with yourself, asking the hard questions, doing "zero-based thinking" with the KWINK (Knowing What I Now Know).
I likes that Brian ocassionally hinted at another hero of mine: Richard Buckminster Fuller (RBF) with some of RBF:s theories like:
“The Theory of Precession” meaning that success almost always comes from another direction than anticipated.
The importance of having a "MAJOR DEFINATE PURPOSE", which is anologous to a "life goal", why you might ask? Clarity in life (and in all endevours) brings happiness, resilience, fortitude. Fussiness and "unclarity" = unhappiness. It will be like the horse who has water and food, but dies because it cant choose. Tbh; this is something that I struggle with daily, as I am interested in almost everything.
Other great ideas and reminders (if you read Tracy before) are how to become more creative.
"you only need one good idea to build a fortune" and this is aligned with how I want to live my own life: Open to new ways of doing things. The more opportunities you have the more freedom.
You will learn the importance of taking ownership and being responsible. How top teams work.
Basic formulas that is so straight forward that (I assume) most people dismiss it for to simplistic.
Closing: I have read 10 books from Brian and I recommend all of them. Even this one. Hovewer, depending on what you need to improve in your life, I would not start with this one. I would most likely start with one of Brians most popular books called: "Eat that frog". Which I have re-read many times. Also I would recommend his: "How The Best Leaders Lead" . But perhaps the most GAME-Changing book from Brian that I also re-read 5-6 times is:
Accellerated Learning Techniques. - I think it is written 1995, but most of it is still valid.
And learning as much as you can should at least be your starting point in life, and that book will give you some techniques and ideas on how to learn more effective and more efficient.
A qoute not from the book, but to capture my thoughts about the book:
"As long as you live, keep learning how to live." - Seneca
March 6, 2021
Victory! by Brian Tracy it is a book about success in business and in life. In this book, he shows the military strategies that can be used in our daily life. There are a total of 12 principles on how to achieve success.
April 6, 2021
Excellent content with great narration.
August 18, 2022
This book provided me insights to apply military warfare principles in having productive life.
March 30, 2015
As all speeches and lectures from Brian Tracy, this book did the same in that it did not fail to deliver. Tracy always seems to find principles where they are most overlooked or uncredited. In this novel, he reveals 12 "Principles of Military Strategy" as he calls it, that have been set as a foundation for military leaders to follow for centuries. Tracy uses examples that date back to the war that defeated the Persian General Darius which made way to Alexander the Great's ruling of Persia.
Tracy begins by explaining the similarities of life and a battle, concluding that we as individuals are the generals and commanders of our own lives, making decisions daily that will contribute to our well being now as well as in the future. Everyday we are faced with obstacles that challenge us as a person physically and mentally, the 12 principles uncovered by Brian Tracy help to bring to light solutions to overcome these obstacles.
These principles vary from teaching to have a set objective in everything we pursue to also being able to use maneuverability to getting around certain situations that would otherwise limit us. Applying each principle strategically throughout our actions can and will lead us our own concepts and perceptions of success.
As individuals we command our everyday lives by not only being able to adapt to our environment and surroundings, but also by consistently following a strategy that can lead to being as great as we desire. Tracy truly reveals the pathways that lead to the knowledge necessary to be able to apply various principles in specific and unique conditions.
Tracy begins by explaining the similarities of life and a battle, concluding that we as individuals are the generals and commanders of our own lives, making decisions daily that will contribute to our well being now as well as in the future. Everyday we are faced with obstacles that challenge us as a person physically and mentally, the 12 principles uncovered by Brian Tracy help to bring to light solutions to overcome these obstacles.
These principles vary from teaching to have a set objective in everything we pursue to also being able to use maneuverability to getting around certain situations that would otherwise limit us. Applying each principle strategically throughout our actions can and will lead us our own concepts and perceptions of success.
As individuals we command our everyday lives by not only being able to adapt to our environment and surroundings, but also by consistently following a strategy that can lead to being as great as we desire. Tracy truly reveals the pathways that lead to the knowledge necessary to be able to apply various principles in specific and unique conditions.
December 21, 2017
Victory! Is very awesome book by Brian Tracy, in this book Brian Tracy mention very awesome stories of success people related to business and businessman from common man to popular man.
Iam impressed and Suggest you to read this book and faith on your self don't lose hope.
Iam impressed and Suggest you to read this book and faith on your self don't lose hope.
October 16, 2020
Really good book. Practical and many stories to demonstrate the principles.
December 19, 2013
Love this book – great principles and great military stories
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June 27, 2018I quote Floyd Mayweather "Hard Work! Hard Work! Hard Work!"
Displaying 1 - 15 of 15 reviews