Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers

by Susan Drake, Michelle Gulman, Sara M. Roberts

Motivate your employees. Use internal marketing to ignite employee performance and wow your customers.

Genres: Business

272 pages, Hardcover

First published June 1, 2005

Reviews

[Roman]

A "must have" book for HR department and executive management. If you intend to retain good people who will stand out and fight for your company success. Once you read it you'll realize there's always a lot of room for improvement of your internal communication approaches. Indeed, "it takes more than pay to make people stay."

[Jorge]

Excellent book about Internal Marketing and Communications. The performance of one company starts with...employees performance! Good tips about this subject! I liked it!