The Serious Salesperson's Guide to CREATING CUSTOMERS FOR LIFE

by Patrick Dillon

Through this remarkable guide, salespeople learn how to turn prospects into raving fans who buy year after year and also refer their friends and acquaintances. The salesperson learns the driving motives that compel people to buy and how to use those motives to ethically capture the maximum financial potential. The salesperson also learns how to determine how much can be spent to acquire and retain customers and how to set their business apart from all others.

143 pages, Perfect Paperback

Published June 22, 2007

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