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You Can Sell

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From the author of the bestselling You Can Win, comes another fantastic book that is just what YOU were looking for. It's like the Bible for a sales professional and is sure to be one of your most treasured books. If you want Gain success and avoid pitfalls Meet and exceed your goals Establish credibility and grow Gain a competitive edge THIS BOOK IS FOR YOU! Who is not selling? A candidate at a job interview, apolitician making speeches to get votes, a boy and girl dating with the intention of getting married . . . all are selling themselves in some or the other way. You Can Sell challenges the age old cliché which delineates sales to be the sole domain of a sales man. You Can Sell addresses time-tested principles which make a successful sales professional. The word used is 'principles' and not 'tactics'. Tactics are manipulative whereas principles are based on the foundation of values. Many times you hear people saying that to succeed you need to learn the 'tricks of the trade'. Well, this book is different! Good professionals learn the trade, and that's exactly what You Can Sell teaches.

317 pages, Paperback

First published April 30, 2010

242 people are currently reading
2265 people want to read

About the author

Shiv Khera

43 books291 followers

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254 (33%)
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171 (22%)
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58 (7%)
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Displaying 1 - 30 of 61 reviews
Profile Image for Archit.
826 reviews3,200 followers
August 22, 2017
You Can Sell by Shiv Khera is a motivational book of management. He tells us about his life adventures and offers various examples that inspire very much.
Profile Image for Pragya .
623 reviews176 followers
April 8, 2012
Do you sell something? Do you want to gain success and avoid pitfalls? Do you want to meet and exceed your goals? Do you want to gain a competitive edge? Then, this book is for you. This book is a step by step tutorial into the art of selling. It’s not just a book to be read but it is a workbook. You have to engage actively in reading it, discuss the concepts and make most of your strengths and weaknesses.

You will find anecdotes and real-life examples that are not only interesting but teach lessons on selling. The book starts simply with the concept of selling and moves on to success determinants, qualities of a winning professional and how to be one. It talks about the psychology of selling, importance of quality and credibility and how to gain referrals and testimonials. It also teaches the rules of letter writing and telephone calling. You gain knowledge of positive communication, negotiation, goal setting and time management.

The principles that the book discusses are not only useful in the selling business but in every business you want to achieve success in. The lessons on communication, time management and goal-setting are applicable to every job and life in general.

You summarize and revise your learning after each chapter and think about how they apply to you particularly with the help of the workbooks at the end.

This book helps you learn the lessons of selling and all the principles that help you tread toward success slowly but assuredly.
Profile Image for Amit Gupta.
226 reviews11 followers
June 16, 2015
Who is not selling? A candidate at a job interview, apolitician making speeches to get votes, a boy and girl dating with the intention of getting married . . . all are selling themselves in some or the other way. You Can Sell challenges the age old cliché which delineates sales to be the sole domain of a sales man.

You Can Sell addresses time-tested principles which make a successful sales professional. The word used is ‘principles’ and not ‘tactics’. Tactics are manipulative whereas principles are based on the foundation of values. Many times you hear people saying that to succeed you need to learn the ‘tricks of the trade’. Good professionals learn the trade, and that’s exactly what You Can Sell teaches.

Reading Shiv Khera' s 'You can Win' around 10 years ago in the hostel dormitory, i laughed my guts out. I thought it was a book definitely not written for the people of earth, it was so away from the reality. I remember arguing then with a fellow nerdy student how the author sees the world from a rose tainted canvas which very few can relate to and a world which only some of us can think of inhabiting. In short, even though it was a ridiculously successful book the self-help book never worked for me. Now, years later after reading his latest venture, i can't help laughing again. This time, out of sheer boredom.

Published first in 2010 by Rupa Publications and short-listed for Vodaphone Crossword Non-fiction Award 2010, the book has been repackaged and released again by Westland. The book has more of exercises and tests after each chapter that the previous version, which i conveniently skipped. They add to the length of the book and quite unoriginal to put it politely.

The best bits of the book are the one where the author decides to put real-time examples of selling from his own life. They are not only interesting to glance through, but also effectively communicates the points of selling across the spectrum of business verticals. These are the portions which people in Sales, Marketing or Business Development will find most useful applying in a professional set-up. There are few good pointers to those people too who are starting up their career and can have a deeper look into their positives and negatives.

The most sore point is that it does not tell anything new on personality building and selling skills which you have not heard before - Same cliches about dressing well, listening to customers, understanding the situation, being patient, following up with them and many more. It is the same jazz you have read so many times and it sounds just so damn familiar.

I am going with 2/5 for Shiv Khera's 'You can Sell'. I believe it is going to sell many more copies and earn lot of money for publisher/author. I just wish it was a much better book than any other self help bible you come across on a bookstore shelf. In its current form, it is just a one time read which you may like to pick up if you hadn't read a self-help book in a long time.
Profile Image for Jaimin Dave.
41 reviews2 followers
April 14, 2013
Every business person would love this book. This also, like You Can Win, will always remain with me, as a brain food for lifetime.
Profile Image for Sameer Gudhate.
1,358 reviews46 followers
August 9, 2023
In the fast-paced and competitive world of sales, success hinges on more than just having a great product or service. It requires a unique set of skills, strategies, and a mindset geared towards achieving sales excellence. In "You Can Sell" by Shiv Khera, readers are presented with a comprehensive guide that unlocks the secrets of effective selling and empowers individuals to reach their full potential in the sales arena.


Imagine a world where every sales interaction leads to a positive outcome—a world where you effortlessly connect with customers, understand their needs, and close deals with confidence. This captivating vision of sales mastery is within your grasp, and "You Can Sell" is your roadmap to achieving it.


Sales can be a challenging and demanding profession, filled with rejection, uncertainty, and fierce competition. Many salespeople struggle to meet their targets, overcome objections, and build long-lasting client relationships. The pain of underperformance and missed opportunities can leave even the most resilient individuals feeling frustrated and disheartened.

However, there is hope. In "You Can Sell," Shiv Khera promises to equip readers with the tools, techniques, and mindset necessary to rise above these challenges and become a top-performing sales professional. Through a combination of practical advice, real-life examples, and proven strategies, Khera provides a clear path to achieving sales success.

This comprehensive guide takes readers on a transformative journey, covering all aspects of the sales process, from prospecting and qualifying leads to delivering persuasive presentations and closing deals. Khera's insights go beyond mere sales techniques—they delve into the psychology of selling, fostering a deep understanding of human behavior and motivations.

Shiv Khera, a renowned motivational speaker and bestselling author, brings decades of experience in sales and personal development to the table. His previous works, including the international bestseller "You Can Win," have inspired millions worldwide to achieve their goals and realize their full potential. With his unique blend of practical wisdom and motivational prowess, Khera has established himself as a trusted authority in the field of personal and professional growth.

Readers of "You Can Sell" are encouraged to actively participate in their own learning and growth. Through thought-provoking exercises, self-assessments, and action plans, Khera invites readers to apply the principles and techniques discussed in the book directly to their own sales endeavours. This commitment to self-improvement ensures that the lessons learned have a lasting impact beyond the final page.

With a perfect balance of inspiration and practicality, "You Can Sell" sets a tone of empowerment and possibility. Khera's encouraging and engaging writing style motivates readers to step out of their comfort zones, embrace challenges, and take their sales performance to new heights. The book's approachable language and relatable examples create an atmosphere of camaraderie and shared growth.

In a world where sales skills are in high demand, "You Can Sell" is more relevant than ever. Whether you are an aspiring sales professional, a seasoned veteran looking to sharpen your skills, or an entrepreneur seeking to drive business growth, this book offers invaluable insights that can be applied to any industry or market.

Through captivating anecdotes, real-life success stories, and practical exercises, "You Can Sell" ensures that readers stay engaged and motivated throughout their sales journey. Khera's ability to connect with readers on a personal level makes this book not only an informative guide but also a source of inspiration and encouragement.

By the time you reach the final page of "You Can Sell," you will be equipped with the knowledge, strategies, and confidence needed to excel in the art of selling. Shiv Khera's powerful message will linger in your mind, serving as a constant reminder of your ability to achieve greatness and thrive in the world of sales.

In "You Can Sell," Shiv Khera beckons you to embrace your potential, overcome the obstacles in your path, and unleash the sales superstar within. Get ready to embark on a transformative journey that will forever change the way you approach selling and propel you towards unparalleled success.
Profile Image for Asad.
26 reviews12 followers
May 29, 2021
د مسلکي پلور لارې چارې:
”هڅې نه پايلې ستايل کېږي“؛
د کتاب له لومړي سره دا ډول خبرې سړي ته لا دا ځواک او قوت وربښي، چې کتاب پاڼه په پاڼه مطالعه او ولولي. که څه هم ډېری وګړي کوښښ کوي شپه او ورځ يې يوه کړې وي، تر څو پخپل کار او هنر کې بريالی او لاسته راوړنه ولري. تل يې هڅه او هاند دا وي، چې تر ګردو نورو وړاندې او يوې ښې پايلې ته ورسېږي؛ له دې خبرو مې موخه دا ده، چې تر څو په يو کار، دنده، هنر او ژون کې که کومه لاسته راوړنه ونه لرو هڅې نه بلکې لاسته راوړنې پکې ستايل کېږي.
په هر کار او مصروفيت کې زموږ موخه بايد مالومه او ځانګړې وي. لرليد مو بايد مالوم وي. پر نامالومې خوا مو بايد مزل نه وي پيل کړی. موږ ته بايد د پام وړ او پرمختګ يو څه له ځانه سره ولري. زموږ د کړنو مثبت او د پام وړ ټکي بايد پکې ارزول شوي وي.
زموږ لپاره د مسلکي پلور کتاب کوم پيغام له ځانه سره لري؟ ولې بايد مسلکي پلور مطالعه شي؟ هغه کوم څه دي، چې مسلکي پلور کتاب يې بايد لوستوونکي او اورېدوونکي ته په واک کې ورکړي؟ د مسلکي پلور ټوليزه موخه څه ده؟ بريالي او مسلکي پلورونکي څوک کېدلی شي؟ ځوانانو ته يې پيغام څه دی؟ ولې ډېری وختونه د ورځني ژوند په اوږدو کې وګړي د پلور د مسلکي کېدا خوا ته ميلان پيدا کوي؟ ګڼې نورې پوښتنې، چې ممکن يو لوستوونکی به ورته په تلوسه کې وي دلته ولولي.
مسلکي پلور؛ په لومړي سر کې لوستوونکی يوازې او يوازې ددې په لټه کې وي، چې څه ډول به وکولای شي ښه پلور تر سره کړي. هرو مرو د پلور اړوند د چالاکي او دوکې زرين چانس ته په تمه وي، چې يو څوک يې بايد د لومړيو پاڼو په اړولو او لوستلو سره خپله کړي. يا به وکولای شي، چې په ډېر کم وخت کې ډېرې پيسې پلاس راوړي. په ټوليز ډول به پلورونکی له پېرېدونکي سره بې له کومې مثبتې رويې، کړنلارې، زړه ګټلو او دېته ورته له نورو لارو چارو ګټنه پورته کوي.
مسلکي پلور يوازې پلور نه؛ بلکې د پلور تر څنګ د دواړو لوريو اړيکې، خدمات، ډاډ، پلور ته د پېرودونکو تلوسه، له غوښتنې سره همهاله رسونه، له کړې ژمنې سره سم چلند، د دواړو لوريو له مخ کېدلو سره سم متقابله همکاري او مفاهمه، عدالت، زغم، د پلور له شېبې سره تړلی سلوک، د چل ول پر ځای �� سمې لارې انتخاب، متقابل احترام او د ځان د ارزولو ټولې کړنلارې او اصول پکې ځای پر ځای شوي وي.
مسلکي پلور که څه هم د دواړو لوريو د ډاډ او همکارۍ له پايلو څخه شمېرل کېږي؛ نو په همدې اساس پلوروونکو او همداراز پېرودونکو ته دا فرصت په واک کې ورکوي، چې بايد دوی پخپلو کې د تل پاتې او اوږد مهال لپاره راشه درشه ولري. دلته راتګ او پرمختګ د يوې ثانيې، دقيقې، ساعت، ورځې، مياشت او کال لپاره نه دی، بلکې دلته د راتګ او پرمختګ لپاره پکار ده، چې د شپو او ورځو تر څنګ تر ډېره بريده د اوږد مهال لپاره کار وکړل شي او دا ریښتې او اړيکې تر نامالومې مودې پورې وپالل شي، تر څو د لاسته راوړنو باب پرانستل شوی او غځول شوی وي.
د مسلکي پلور يوه ځانګړنه دا هم ده، چې دواړه لوري( پلورونکي او پېرودونکي) د سودا پر سر د لانجو، کشالو، کش و ګير پر ځای د يو بل زړونه وګټي او د اوږد مهال لپاره پخپلو کې اوږه پر اوږه مزل وکړي. د بې پايلې مزل پر ځای د يو بل تل پاتې لاسنيوی وکړي.
مسلکي پلور په ټوليز ډول د دواړو لوريو د غوښتنو، اوږد مهاله اړيکو، د لږ څه په مقابل کې د پرېکون پر نه کولو، له ژمنو سره سم د کوټليو ګامونو پر اخيستلو، د پلورونکي او پېرودونکي تر منځ د ريښتني تمثيل هنداره او د ارزښتونو د ستر باب ”انسانيت“ لپاره د يوې ښې الې رول لوبولی او تر سره کړی دی.
مسلکي او بريالي پلوروونکي نه غواړي پېرودونکي وبايلي. يا د يې په لږ څه له لاسه ورکړي. مسلکي پلوروونکي ته ځان او پېرودوونکي دواړه اهميت لري. ځان له پېرودوونکو لوړ نه ګڼي. تل د بريا د چانس په لټه کې وي. مسلکي پلورونکي نه دا چې د پيسو په لټه کې وي، بلکې خپل ځان مسؤل ګڼي، چې د پېرودونکو له اړيکو ناوړه ګټه پورته نه کړي.
که څه هم يوه ډله ځوانان د مسلکي پلور لپاره دا غوره ګڼي، چې د پېرودونکي په مخ کې ووايي، چې زموږ د پلور نړۍ له فلان ( دوکاندار) څخه ډېره ښه روانه ده، زموږ د پېرودونکو ساحه ډېره پراخه او ارته ده. موږ د پلور له مسلک سره له پخوا اړيکې لرو. او ګڼ نور موارد ورته شاته او مخته کوي؛ دا ډول کړنې ددې پرځای، چې پر پېرودونکو مثبت اثر وښندي اپوټه پرې منفي تاثير کوي.
د مسلکي پلور په پايله کې دواړه لوري خپلو ژمنو ته لاسرسی پيدا کوي، اوږدمهاله اړيکې جوړوي، د چل ول او فرېب پر ځای مسلکي ژوند ته د لارې د هواري په لټه کې کېږي. پلورونکو او ځوانانو کې د مسؤليت چاره راژوندی کوي. متقابل احترام، کاروباري مفاهمه، پرزنټېشن او مسلکيتوب ته پکې لار پرانستل کېږي.
پايله کې بايد ووايو چې هر لوستوونکی بايد دا کتاب ولولي. پخپله ما يې د يو څو پاڼو له لوستلو وروسته د بل ځل لپاره هره پاڼه بيا ځلې پاڼه په پاڼه لوستلې او کتلې ده او ډېر څه مې ترې زده کړي دي.
پای
Profile Image for Dheeraj Kumar.
18 reviews
January 23, 2025
How I Discovered This Gem ?

Sometimes, the best things happen by chance. While scrolling through random audiobook recommendations on Kuku FM, You Can Sell by Shiv Khera popped up. I wasn’t actively looking for a sales book, but something about the title intrigued me. I decided to give it a listen during my morning jog—and what a decision that turned out to be!

Listening to this book became a powerful start to my day, motivating me with its actionable insights, relatable anecdotes, and Shiv Khera’s engaging style. The audiobook format made it feel like a personal coaching session, as if Khera himself was walking beside me, guiding me step by step toward understanding the art of selling.

Key Themes and Insights

Shiv Khera’s You Can Sell isn’t just a book about sales—it’s a guide to achieving success in life. Here’s what stood out the most:

Mastering the Psychology of Selling

Khera takes you deep into understanding customer behavior and teaches you how to connect with people authentically. He explains how trust, credibility, and quality are the cornerstones of long-term success.

Practical Skills for Sales and Beyond

From prospecting and handling objections to goal-setting and time management, this book is packed with tools and strategies that are relevant not only for sales professionals but for anyone wanting to excel in their career or personal life.

Engaging Real-Life Examples

The anecdotes in the book are not just entertaining but also packed with valuable lessons. These real-life stories give a practical touch to the principles, making them easier to remember and apply.

Interactive Workbook Style

At the end of each chapter, the book encourages you to reflect, assess, and implement what you’ve learned. This makes it more than just a book—it’s a hands-on guide to self-improvement.

Why This Book Resonated With Me?

What I loved most was how Shiv Khera’s principles went beyond selling. The lessons on communication, discipline, and persistence are universally applicable. Whether you're pitching a product, managing a team, or even just setting personal goals, the strategies in this book can help you succeed.

Another highlight for me was the audiobook narration. It made the content so engaging that I often found myself jogging a little longer, eager to hear the next chapter. The practical exercises felt like personal challenges, motivating me to pause and think about how I could apply the teachings to my own life.

Who Should Read (or Listen to) This Book?

Sales Professionals and Entrepreneurs: If you're looking to sharpen your sales game or grow your business, this book is your ultimate guide.

Anyone Seeking Self-Improvement: The principles on goal-setting, communication, and time management are invaluable for personal growth.

Busy Individuals: If you struggle to find time to read, the audiobook version is a perfect way to make productive use of your jogs, commutes, or even household chores.

Why You Should Try Kuku FM for This and More?

I highly recommend listening to You Can Sell on Kuku FM, just like I did. The audiobook made the experience so much more dynamic and personal. Plus, Kuku FM has a vast collection of audiobooks across genres, from self-help and business to fiction and beyond.

To make it even better, you can grab an annual premium plan at 50% off using this referral link: https://kukufm.page.link/MSnMVzFovxuP.... Alternatively, use my coupon code FVFLU5123 during checkout to unlock this amazing discount.

Final Thoughts

You Can Sell isn’t just a book about selling—it’s a motivational guide to life. Shiv Khera’s practical advice, engaging anecdotes, and interactive exercises ensure that this isn’t just another self-help book that you forget about. It’s a resource you’ll keep coming back to, whether you’re closing sales, managing your time better, or striving for success in any field.

If you’re ready to transform your mindset and your skills, grab the audiobook today. Listen, learn, and take the first step toward becoming the best version of yourself.
Profile Image for Nishanth Shanmugam.
1 review
October 4, 2017
'YOU CAN SELL : Results are rewarded, Efforts aren't' by Shiv Khera.
Mr. Shiv is an author, educator, business consultant and also a succesful entrepreneur. He is also the founder of Qualified Learning Systems Inc. USA. He is a much sought-after speaker and a well known personality among the Indian student community.
One of the highest paid professions in the world is the profession of a commision sales person(feel free to google it). From we engineers to doctors to accountants etc. all of us are salespersons. We are all selling some idea or product(yourself) to serve the economy as well as sustain ourselves.
This book takes selling and buying to an entirely new perspective. It gives the traditional concept a modern boost thus helping millions of individuals like us represent and replenish ourselves in the best manner.
The author gives an account of the struggles he had faced during his initial years as a car washerman to a life insurance agent. He beautifully potrays the fact that a salesman is not a salesman afterall. Infact, he is one who fulfill the needs of the people and keeps the economy running.
Students can derive important lessons like Time Management & Goal Setting in order to achieve what they had set out for.
Good professionals will learn the trade and the tricks will themselves follow!
If you've lost focus, are working hard but not getting results? then this book will definitely boost your motivation and help you shine!
Profile Image for Tanu.
116 reviews2 followers
May 10, 2020
A must read for those who are working in Marketing Department especially bank employees. This is the best inspirational read. In early College days I read many books of Shiv but when I reread this it gave me immense power to increase my Productivity, Integrity and Credibility.

In today's World where people suffer from mental attacks, clinical depression, anxiety attacks and such other mental disease they come out and find social media as a way to get rid of their depression or any mental health and make others aware of it. They publish it as a memoirs and biography in name of self help books having zero experience in business, addressing and combining their problems to business matters or success which is sheer stupidity. I think such people really need to take inspiration from far more advance gone people who Dale Carnegie, Brian Tracy, Shiv Khera and Priya Kumar.

You Can Win' and 'You Can Sell' both are my favourites. Brain Tracy and Shiv Khera has been my all time favourite motivational speakers. I think no You Tubers or any other Elocutionist can replace them. This book is recommended to all.
This entire review has been hidden because of spoilers.
15 reviews
September 1, 2018
Ethical Selling

It is a Good Book Based on Generality of the World .
I recommend this Book to be read by the Youngsters and Salesman etc. To have grasp as many good things as Possible beacsue many Principles have been laid down to increase our Productivity;,Integrity,Credibility and so on which will help us Prevent speaking LIES to the Clients and the Prospects in worse Conditions too .

Have a Nice Day
Thanks
Profile Image for Amith Deshmukh.
7 reviews
March 19, 2018
I expected a book which has made such a big name for itself to be way better. This book is full of cliched statements, pointing the obvious and of not much help.

Quite frankly I’m surprised it has even sold as much as it has! Based on how this book is, I probably won’t read Shiv Khera’s “You can win” even after having bought that.
16 reviews
October 3, 2020
With due respect but author seems to have no clear vision, what to offer its reader from motivation to selling, this book is vaguely represented with no connection between the chapters i.e. he didn't know, where to take its readers, so many chapters but so little to offer. This book clearly depicts that you can't just write a book on Sales just by having a success full career in selling.
Profile Image for Shree.
38 reviews
February 28, 2025
You Can Sell by Shiv Khera is a must-read for everyone, regardless of their profession. It never fails to provide valuable insights. It took me nearly two weeks to complete, as the author's note suggests reading, processing, discussing, and embracing the concepts. I learned a lot and thoroughly enjoyed the experience.
24 reviews
February 9, 2019
An intellectual and super exciting book to make you understand that every situation demands a sale of something. Your way of dealing with things and the never give up attitude are what that make person a good salesman.
Profile Image for Madhusudan Somani.
76 reviews
May 5, 2019
This is the first book about selling techniques I read.
The tactics described in this book are really relatable and we can rely on that. We can build our Rapport on the customer if we follow the methods provided in this book.
10 reviews1 follower
September 14, 2019
Nice Book for Freshers In Selling

It's very nice book, He has naratted with his Experience... If you are new to the sales... very useful book once we can read. For experienced guys also a refresher...
Profile Image for Ahmad Sardar.
51 reviews1 follower
November 11, 2019
It's a book full of sales wisdom. All the way from how to prospect and how to close and what else to do and what not to do. I think one can be a great salesman if applied all principals. At the same time, the book was not that well structured.
Profile Image for Veenus Adiyodi Vasu.
16 reviews2 followers
December 9, 2021
Really nice book. Especially I like the discussions with practical knowledge on handling objections from the prospect. Shiv advocated sales professionals to be having good ethics and thus rebrand the sales profession/career in public. Visionary.
Profile Image for Kapil Malu.
20 reviews
February 6, 2019
1) All the principles are based on facts
2) The writing is clear and explained with examples
3) Shiv Khera has printed his life long experience which makes this book genuine read
4 reviews
March 28, 2019
Good, but was expecting more examples from Shiv Khera
8 reviews
August 6, 2019
Very good book sales, A must-read for everyone who is in selling business.
2 reviews
October 16, 2019
Good book for Sales Executive to understand simple processes of sales and dedication.recommended.it helped me a lot
Profile Image for Suryaprakash Devarakonda.
22 reviews
January 26, 2020
Upon done with the book, I practically got to know Selling is just a comfort level we do create to the buyer, nothing complicated as studies suggest. Practically Marvel.
Profile Image for Yaseen Khaleel.
13 reviews3 followers
May 17, 2020
Very good book for foundation level. But lot of things are updated
Displaying 1 - 30 of 61 reviews

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