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Copywriting 101
Using real-world case studies, interactive exercises and expertise gained from years in the field, Allison Nazarian & Copywriting 101 provide both big-picture and detailed insight and guidance in crucial must-know areas * Making key determinations and decisions before you write even a single word; * Tone, style and voice; *Offers, promises and your audience; * Structure, mechanics and grammar; * Recipe for a well-written marketing piece; * Writing for the web versus writing for print; * Working with P.R. firms, web developers, graphic designers, SEO companies and printers; * An Appendix that includes questionnaires, lists, tips and tools. Written with a simple, no-nonsense, no-hype approach, this is a guide guaranteed to make your copywriting and overall marketing efforts more polished, professional, powerful and effective than ever. Developed for small businesses, entrepreneurs, coaches and consultants, this is a do-it-yourself guide to writing your marketing copy correctly, persuasively and stresslessly.
108 pages, Paperback
Published October 6, 2008
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