This was a jumbled and frustrating book that didn't seem to talk about its own subject very much at all. Instead of a coherent argument or idea, Mirzoeff spins off into countless obvious observations about globalization and "visual culture." Part I is meant to discuss how images of war are processed in a typical American suburb, but instead of an in-depth analysis of that, we get an endless diatribe against all the well-worn critiques of America's consumer culture. If you've read NO LOGO or FAST FOOD NATION, you'll not get anything new out of this--and you'll certainly get no cogent observations on how Americans process war imagery on a daily basis other than the fact that we all have huge TVs and a lot of ambient media in our lives. (Keen observation, Sherlock.)
Part II begins promisingly by tracing the "banality of images" and wondering why the images disseminated around the Iraq war didn't cause more outrage. Unfortunately, after introducing this as the topic of the second part of the book, Mirzoeff never gets close to the subject again. And then Part III was so scattershot as to be about nothing at all...only to end with some generic "we need to be more open-minded" post-script. Yuck.
I'm sure this will not be the last book on this topic, but I sure hope future ones are much better written.