If you're selling something - anything this is a must read book! Within the first pages I was saying to myself "oh duh!!! why didn't I think of that" and you start wandering why so many "marketing experts" are getting it all wrong. Reading this book saved my company from going out of business.
This is an excellent e-book and if you are into marketing. It's definitely worth reading. I have already implemented Sean's testimonial technique with fantastic results.