100 Great Marketing Ideas: From Leading Companies Around the World

by Jim Blythe

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies.

Genres: Business

200 pages, Paperback

First published May 1, 2010

Reviews

[Renert Dusout · Rating 4 out of 5]

Having worked in marketing&communications for over a decade now, Im not easily impressed with a book on the subject, mainly because Ive read so much on it. What makes ”100 great marketing ideas” unique though, is, paradoxically, the fact that it does not seem to try. To impress, that is. Most technical books tend to faint over the authors ego (”look at me, mom, I am an expert!”), but this one seems more like an ode to the great ones that came before, whilst still retaining a life of its own. The format is clean, easy to read and sharp, with every chapter being ”an idea”, split between a short introduction, the theory (a short and compact case study), and the practice (the authors notes to you). Also, whilst obviously a non-fiction book, ”100 great marketing ideas” does enjoy good writing.
A small minus for the fact that some of the ideas are outdated, with some of the case studies even obsolete. Of course thats not the authors fault, every technical book will eventually become outdated, some rather sooner than later, but man, what a good marketing idea for a marketing book that would have been: writing an atemporal marketing book :)

[Khalid Almoghrabi · Rating 3 out of 5]

A good start-up book to marketing and marketing ideas to get a glimpse of what might be important if u r out-of-the-field like me :).

[Shoaib Mahmud · Rating 4 out of 5]

বাংলা অনুবাদ পড়েছি। আপ্লাই করা ভালো ভালো মার্কেটিং আইডিয়া গুলোকে একসাথে করে বইটি লেখা হয়েছে। মার্কেটিং সম্পর্কে একটা বেসিক নলেজ পাওয়া যায়

[Sanda Rău · Rating 4 out of 5]

Nu este doar o sursă de inspirație, ci și un ghid practic care poate transforma viziunile în realitate și poate oferi un impuls semnificativ în orice campanie de marketing. O lectură indispensabilă pentru cei ce caută să-și revigoreze și să-și revoluționeze abordarea în lumea marketingului.

[Nicola Hebron · Rating 4 out of 5]

A helpful guide to marketing ideas and a very gentle introduction for those of us who know very little about marketing but are keen to learn more. I will be using at least a few ideas myself.

[Srikanth P · Rating 5 out of 5]

Good book for beginners. Well this shows how an idea can change everything. There are few ideas, or information in this book I didn’t know before. Well good experience.

[A S · Rating 4 out of 5]

A great short book on marketing techniques, with ample examples cited.

[Thomas · Rating 3 out of 5]

Not the best book I've ever read, but it provided some useful inspiration to thinking outside the box :)

[Anna Timokhovitch · Rating 4 out of 5]

Great Ideas for business

[Abdulrahman · Rating 5 out of 5]

Vast of expertise combined in a book. Highly recommend for those who passionate about marketing and human physiology