Zeichen: Eine Einführung In Die Semiotik Für Grafikdesigner

by David Crow

A prerequisite for understanding visual communication is knowledge of the functioning of visual speech. For the theoretical approach to art and design, it is often necessary to resort to terms from the science of signs, semiotics, and linguistics, linguistics. For a better understanding of the invisible processes triggered by visual signs, important terms from semiotics are explained in the present book and the functioning of contemporary visual works are explained using corresponding semiotic theories.

Paperback

First published January 1, 2005