Minority Influence

European Studies in Social Psychology

by Serge Moscovici

Twenty-one European and American researchers contribute their thoughts on a variety of topics relating to minority influence. The authors grapple such issues as the power of minorities to provide social change; the minorities' capacity to induce divergent thinking; group polarization; the place of historical method and the importance of field study. Contributions are grouped into three sections representing theory, limits of study, and methods. Some In part one, Crano analyzes the role of social comparison processes and provides an integrative model. In part two, Worchel argues that groups evolve over time in a predictable manner and that the impact of the minority will depend on the stage of group development. In part three, Personnaz and Personnaz explain the importance of the spectrometer method.

Genres: Psychology

260 pages, Paperback

First published January 1, 1981

About the author

Serge Moscovici (born 14 June 1925 as Srul Herş Moscovici) is a Romanian-born French social psychologist, currently the director of the Laboratoire Européen de Psychologie Sociale ("European Laboratory of Social Psychology"), which he co-founded in 1974 at the Maison des sciences de l'homme in Paris. He is a member of the European Academy of Sciences and Arts and Officer of the Légion d'honneur, as well as a member of the Russian Academy of Sciences and honorary member of the Hungarian Academy of Sciences.

Reviews

[Reix · Rating 3 out of 5]

Aunque es un libro muy interesante, también es una lectura muy densa.

[Carter · Rating 5 out of 5]

A classic in social psychology.