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Intimations of Postmodernity

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This thoughtful and illuminating book provides a major statement on the meaning and importance of postmodernity.

264 pages, Paperback

First published December 5, 1991

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About the author

Zygmunt Bauman

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Zygmunt Bauman was a world-renowned Polish sociologist and philosopher, and Emeritus Professor of Sociology at the University of Leeds. He was one of the world's most eminent social theorists, writing on issues as diverse as modernity and the Holocaust, postmodern consumerism and liquid modernity and one of the creators of the concept of “postmodernism”.

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1,536 reviews24.9k followers
July 3, 2022
I’m not going to be able to cover half of the ideas discussed in this book. It isn’t just that there are so many ideas here. Rather that many of the ideas are ones I’m not totally sure I followed. One of my favourite educational theorists is Vygotsky and he says that we learn the most from people who present material just beyond our current ability. He refers to this as us trying to be being a head taller than we currently are. There were a few things in this book that were much more than a head taller than I currently am.

I’m going to start with ideas from a couple of chapters almost at the end of the book. One of the problems with a book like this is that it is based on a series of his academic papers. This is a standard trick of academics – they write a series of self-contained papers more or less on a consistent theme and then, at some point in the future, they pull some of those papers together into a book. The problem is that sometimes the papers will cover similar ground as others they want to include and so you’ll hear things over and over again. Another problem is that some ideas will only get hinted at in a few of the chapters (seduction is one of those ideas in this book) so you have to pull together all of the various bits on this theme from the various chapters to get a clear idea of what he is really saying. Even then what you are left with feels tentative.

The chapters I want to start with are about the fall of communism.

Now, there’s no question Bauman saw this is a good thing. He had grown up in socialist Poland and left there well before the fall of the Soviet Union. All the same, he saw the collapse of communist states as a good thing because he saw them as the last vestige of the modernist project, something that had outlasted its useful life. He also considered classical capitalism to be little more than another side of the same coin. As such, he sees our current world as postmodernist. Something he spends most of this book explaining.

What made the world ‘modernist’ had been that it sought to provide a baseline or perhaps even an all-encompassing set of social supports – something akin to a welfare state under capitalism, or even what had otherwise been an overarching system of cradle to grave protections in the socialist world. Modernism also provided an all-encompassing narrative, too. The fall of Communism was greeted in the west with triumphalism. There was talk of the end of history and so on. And while Bauman also seems to come close to the idea of an end of history too – his version is postmodern, rather than modernist – and so doesn’t really come to the same conclusions as made by those in the west. That is, he understands the end of history in terms that are quite different from those of the neoliberals who believed history had ended as a complete confirmation of free market economics.

Bauman sees society as being too complex to be understood by a single sociological theory – however expansive. He sees society as being less about change – at least in the previous sense that was ‘progressive’ or ‘developmental’ towards the outcome of some grand narrative. Rather, at one point her compares social interactions to Brownian motion – literally random, literally without pattern. Elsewhere he compares it to chaos theory – where the tiniest differences in initial conditions result in unpredictable outcomes. There never came a time for Kahn’s ‘normal science’ in Sociology – rather there only ever remained a kind of constant revolution, at least in the sense of sociology never reaching anything looking like a settled paradigm. And he makes it clear that a settled paradigm is exactly what most sociology would like to achieve. The problem is that a settled paradigm is a modernist hope, and all such hopes can no longer exist in our post-modernist world.

Sociology was once something feared by those who hold power within society. They burnt books in Nazi Germany, they suppressed reactionary ideas in the Soviet Union, they ruined the careers of ‘fellow travellers’ in McCarthy’s America. But post-modernism has seen sociology’s ability to exercise any power at all reduced to virtually zero. As he says at one point, the price sociology paid for near total freedom of speech, has been that no one listens to sociologists any longer.

But even here there are contradictions and counterforces. People want certainty and experts provide some appearance of that certainty. The problem for the old communist states was that they were unable to move into the postmodernist world in the same way capitalist states had. They were still building tractors and talking in the tonnage of iron being produced, even while capitalist society had moved on to the information age, an age defined more by consumption than by production. And so, young intellectuals in East Germany are discussed, since they felt they wanted to leave, not because they were unhappy with their state supplied doctor – but because in post-modern times, one is defined by the choices one makes – and where there are no choices, there is no identity either.

This runs the whole way down. He constructs a dualism between seduction and surveillance (Foucault’s panopticon). He says that the main force of social regulation now is seduction. At least this is true for those who matter in society. They are seduced by products – their need to buy is generated by their need to assert and create their own identity – and so, we are all constantly seduced by the images of what we could become if only we added this one more item to our store.

For those who are at the bottom of society, all that is available to them is the minimum necessary to keep their body and soul together. And so, these people must be watched to ensure they do not try anything that might otherwise damage social harmony. Bauman doesn’t say this here, but since these people are essentially failed consumers, all they really want is access to the same kinds of products the comparatively wealthy enjoy, products that would enable them to also construct their own identities. When there were riots in England in 2011, for example, as others have said – including Bauman, I believe – the precariat did not seek to tear down the system, they broke into department stores and stole shoes and wide-screen televisions. The revolution was not a call for Liberty, Equality, Fraternity – but Gucci, Chanel, Calvin Klein.

This book was written a long time before the advent of social media. It would be very difficult to sustain an argument today that surveillance is solely for the underclass. But the surveillance of those further up the social structure hardly means repression in the sense Bauman discusses here either. If anything, surveillance is designed now to better create the needs and wants that produce seduction and desire in ever-wider sections of society.

This seems a particularly bleak vision of post-modernity. But I want to point out in ending that he feels it is too early to do more than map out some of the key features of the post-modern – rather than to provide an full theory. His point, again, is that the solidity of the vision of modernity is what has died – the fact we do not know what has replaced it is summed up by the fact the best we can call our new society is ‘no longer modern’.

Like I said – this book contains endlessly more than this review is capable of covering.
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February 17, 2023
Much of this is very persuasively argued, and the concepts are mind-bending in a good way. But I can't help but think that a lot of this is basically unscientific, and a product of Bauman's imagination, or his understanding of other unscientific postmodern thinkers.

Sociology is in desperate need of an overhaul, and postmodernity isn't it.

I think this book is worth reading, but you need to go into it with a healthy dose of skepticism.
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