You Are a Brand!: How Smart People Brand Themselves for Business Success

by Catherine Kaputa

Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.

Genres: Business, Nonfiction, Self Help

240 pages, Paperback

First published January 1, 2005

Reviews

[Lain · Rating 2 out of 5]

For a book that is all about marketing and perception and jazzing up your image, this book was one of the most boring, dry takes on the topic that I've read in a long time. Very academic and non-inspiring. I suggest you skip this and read something a lot more interesting, fun, and helpful -- like something by Seth Godin or Barbara Corcorin.

[Abdulaziz Alzain · Rating 4 out of 5]

If you want to distinguish yourself from the rest of every person on this planet and want to build a brand you this book will help build and make it shine. My only suggestion that if they added sources and websites to help you build your brand it would be better.

[Sarah Hackley · Rating 2 out of 5]

While I have a problem with viewing everything as an advertisement, this book had a few nuggets of wisdom.

[Dustin Douglas · Rating 4 out of 5]

Easy read, keeps you interested and have some great points

[Ingridasthararianty · Rating 5 out of 5]

Pertama baca di 2018, karena kesibukan akhirnya buku ini tidak lagi terjamah selama 2 tahun.

Tahun 2020 ini, baru punya kesempatan untuk menyelesaikannya.

Buku ini cukup berguna bagi kalian yang penasaran bagaimana sih sebenarnya brand itu. Mungkin dari bahasa menurutku lebih enak buat yang sudah punya latar belakang mengenai brand, karena ada beberapa kata yang rasanya mungkin tidak dipahami oleh orang awam.. tapi silakan dicoba saja terlebih dahulu.

Selamat menikmati!

[Robin · Rating 4 out of 5]

This book has been updated with chapters on social media and networking online. This is a good book and very well written. For mid-to-senior leaders I doubt you will find anything new, just good reminders and follow thru actions. This would be a great book for someone just starting out in the career or is unsure how to get unstuck.

[alia · Rating 3 out of 5]

Just a regular marketing book. When you do marketing as your career, I think this book will not help at all. Your experience create your marketing sense and overall this book just tell you fundamental thingy of marketing world. But as a third year college student, for me this is not that bad.

[fayza R · Rating 2 out of 5]

*review soon*

[ckm · Rating 4 out of 5]

我期待一些更深刻的內容。

🔷🔷🔷🔸/5

[Crimson Lady · Rating 4 out of 5]

This is a MUST READ for anyone in business for themselves, especially authors!

[HeyLucindaO! · Rating 4 out of 5]

This book actually helped me get a great job! The proof is in the pudding!

[Marina · Rating 3 out of 5]

** Books 05 - 2015 **

Buku ini untuk memenuhi New Authors Reading Challenge 2015

Buku ini memuat tentang 12 Hal yang memuat Self-Branding untuk diri kita sendiri sebagai individu untuk dapat meraih kesuksesan yang antara lain :

1. Orang yang ada di muka cermin itulah satu-satunya tempat anda bersandar. Itu tidak menyedihkan, justru sangat luar biasa!

2. Pelajari pasar dan kompetisinya, tapi jangan mengikuti kebanyakan orang. Temukan gagasan anda yang berbeda
3. Cari sweet spot. Temukan Aset tersembunyi anda yang sesuai dengan kebutuhan pasar
Anda adalah sesuatu yang segar, unik dan luar biasa

4. Kembangkan strategi yang dapat memberikan anda posisi sebagai pemenang, sebuah strategi yang membuat orang punya alasan untuk memilih anda dan bukan kompetitor anda.. Strategi ini berupa Jadilah yang pertama, jadilah pemimpin, ambil posisi sebagai anti-pemimpin, miliki sebuah atribut, gunakan ramuan istimewa atau temukan proses baru, jadilah pakar, menjadi yang dipilih, tetapkan harga yang tinggi, gunakan latar belakang yang istimewa, dan punya aktivitas sosial.

5.Identitas Visual adalah cara sesuatu terlihat oleh orang lain. Penampilan anda sering memberikan kesan pertama dan bertahan seterusnya

6. Ciptakan sebuah brand experience total. Pastikan setiap titik yang menyentuh pasar target memiliki tampilan brand yang konsisten istimewa

7. Tanamkan pesan-pesan dan kekuatan brand Anda dengan nama, kata-kata dan ekspresi yang mudah diingat
8. Gaya Komunikasi yang dahsyat, suara yang akan didengar karena apa yang anda katakan itulah cara anda mengatakannya

9. Apapun yang ingin anda raih, siapa pun yang anda ingin kenal, kemana pun anda ingin pergi, gunakan jejaring untuk mencapainya

10. Berpikir dalam kerangka pasar. Tentukan apa yang diinginkan pasar dan apa yang dapat anda lakukan untuk menciptakan daya tarik bagi pasar dengan cara yang tak dapat dilakukan orang lain

11. Buat diri and amenjadi sedikit terkenal. Temuakan area yang dapat anda dominasi dan bangun identitas self-brand anda

12. Anda tak akan pernah mencapai tempat yang anda tuju dalam hidup tanpa menyiapkan sebuah tujuan yang konkret dan menyadari bahwa perjalananlah yang membawa anda kesana

Overall, sebenarnya buku ini bagus sekali untuk kita yang ingin menemukan dan memperkuat jati diri kita. Apa sebenarnya yang menarik dari hal kita dan perlu ditonjolkan? itulah inti dari buku ini namun sayangnya buku ini tidak disertai dengan penerjemahan yang bagus.. Masih banyak kata yang diubah ke bahasa indonesia menjadi terasa janggal. Terkadang bahasa/istilah ekonomi diubah ke Bahasa Indonesia akan menjadi janggal sehingga harus pas untuk penggunaan katanya.

Buku ini saya berikan 3 dari 5 bintang! :)

[Sandra Soetanto · Rating 3 out of 5]

Read somewhere, that everyone judges you, either you like it or not. So why not direct their judgments to build your own brand? This book gives some ways to build and/or improve your personal branding in business world. I myself believe that good personal branding (and not to forget all those skill improvements and hard works) will help you to develop your career.

[Robert Graves · Rating 4 out of 5]

I've read several of these advertising "self-help" books, and this is the best by far. Of course, as a rhetorician I love the fact that the book doesn't go very far into its discussion of persuasion without discussing Cicero, and the Shakespeare quotes sprinkled throughout definitely don't hurt.

[Cheryl]

I went to her presentation, and she is quite good. It was so helpful, seeing yourself as a brand, and positioning your strengths, FULLY, even at work, not just at the interview or on the resume.

[Heather Volkman · Rating 3 out of 5]

Made me think about what I want others to remember after a job interview. Some sections are more useful that others depending on your line of work.

[Charles Benson]

Good

[Juwita]

nice books. tp slalu ada alasan untuk menunda membacanya

[Marissa · Rating 2 out of 5]

It was brim-full with useful content, but at the same time, kind of a tedious read.

[Biying · Rating 2 out of 5]

If you've been already working in marketing, you don't need this book. All your marketing experience shaped your brand sense.

[BLACK CAT · Rating 2 out of 5]

I like better: "Career Distinction". It is more precise and has a workbook.

[Haitham Ramadan · Rating 5 out of 5]

greaaaaaat

[Núria Costa · Rating 4 out of 5]

Interesting for developing how you position yourself and come up with cool ideas for personal branding

[Edisty Friskanesya · Rating 4 out of 5]

bagus kok,,,saya yakin bagus.tapi kayanya saya baca bukan di saat yg tepat kali ya.just not into it

[Andy]

What is going on... how to read this book >
why is this so complicated

[Andy]

continue

[Frederik Lierde · Rating 4 out of 5]

I you want to make a career inside your company, a must read
If you are an entrepreneur, good book as well, even when they talk about a career move, it gave you insights

[Anela · Rating 3 out of 5]

My immediate manager gave me this book to "borrow" and read, said she found it informative. I like the book so far, but my bigger question is why did she give it to ME?

[Sonee Singh · Rating 3 out of 5]

Useful questions to establish yourself and small business as a brand