The Wireless Web: How to Develop and Execute a Winning Wireless Strategy

by Bryan Bergeron

Develop and execute winning wireless strategies for your company Offering the prospect of instantaneous, cable-free Internet connectivity and an array of Web services to cell phones, handheld computers, and other mobile devices, wireless technology is already changing the way business is done, on and off the Web. If you’re a non-technical executive or manager who needs to get up to speed as quickly as possible on this "next big thing" in the world of eCommerce, you need Bryan Bergeron’s The Wireless Web. Writing from a business perspective, Bergeron fills you in on the key concepts and important technologies involved. You get a detailed look at the domestic wireless market as well as the European and Asian markets. Most importantly, he provides you with a complete blueprint for capitalizing on the new wave of eCommerce. A companion Web site gives you updates and links to other sites offering the latest information on the state of wireless eCommerce

272 pages, Hardcover

First published May 21, 2001