Special: The Untold Story of Australia's Holden

by John Wright 2

This is a fascinating history of an iconic car€”the FJ Holden€”and the story of the extraordinary success of General Motors Holden. The FJ Holden is an unmistakable, much loved, and unique symbol of Australia. But how did it get this way? Exactly how did an American car company so accurately grasp Australia's automotive pulse to create a car which is now an Australian automotive icon? Right from the beginning, Holden understood the importance of brand, the need to create a car for every purse and purpose. The advent of the FJ Holden, seen as "Australia's Own Car," revolutionized Australian automobility. Australians clamored for the Holden not just because it was a (relatively) affordable car but because it was seen as symbolic of the new post-war era of increasing prosperity. Holden now enjoys a unique, iconic status in the automotive culture of Australia. In this fascinating book€”part social history, part corporate history, part biography of a car€”Wright tr

224 pages, Paperback

First published July 1, 2008

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Reviews

[Geoff Sheehan · Rating 5 out of 5]

Very good and very interesting piece in the conception of the first Holden of Australia, by Germany out of Detroit. Then it deals with the Holden in the market and through various updates.