Engage Your Brand

by Lee Mikles, Patrick Callahan (Contributor)

Engage Your Brand outlines the critical steps in developing a winning social marketing strategy for your brand and provides case studies from real companies who “get it”. Learn what motivates consumers to connect with brands and how to define the value needed to keep consumers a part of the exchange.

184 pages, Paperback

First published March 31, 2010

About the author

Lee holds both Electrical Engineering and MBA degrees from the University of Delaware, making digital marketing almost the only logical career choice for Lee. Lees digital marketing perspectives have been featured in national media outlets, including Advertising Age and The Wall Street Journal. Lee has also served as an Adjunct Professor at the University of Delaware, teaching Internet Marketing"

Reviews

[Dave Mcgurgan · Rating 4 out of 5]

This book presents sound ideas and strategies about businesses using social media to connect with and engage its customers. Some real life examples from The Archer Group are included here. Also some examples of how _not_ to use social media. Concise, clear presentation and written from point of authority without being arrogant or overly-complicated. Most of the practices and philosophies I was already familiar with. This book served mostly as reinforcement of what I've learned in my own social media marketing practices.

[Madeleine · Rating 2 out of 5]

A bit too self-promoting and not quite cohesive, this seems like an odd concept for a book in the first place. If this were an interactive article or some blog postings, it'd work much better.