Тайният език на общуването

by Kevin Hogan

Овладейте езика на тялото!
Разгадайте скритите послания!
Въздействайте на другите!

Ако сте красива и носите блуза с голямо деколте, със сигурност ще привлечете вниманието върху себе си. Но дали ще получите повишение – едва ли...

А какво ще се случи, ако по време на преговори застанете от лявата страна на бизнес партньор, който пише с дясната ръка? Ами най-вероятно той ще се изнерви, а сделка няма да има...

А дали са ви харесали на интервюто за мечтаната работа? Дали човекът, с когото сте на среща, има същите сърдечни намерения?

И още: как да разгадаете плановете на бизнес партньора ви, какво значение има дължината на полата ви и как да избегнете недоразуменията с вашата половинка?

Тези и още много други отговори ще намерите в „Тайният език на общуването”.

Водещият експерт по комуникации Кевин Хоган обяснява защо езикът на тялото е важна част от общуването, кои са неговите елементи и каква е ролята му по време на преговори, осъществяване на продажби, възпитание на децата и общуване с представители на противоположния пол. Всеки издава информация за себе си чрез езика на тялото, независимо дали го съзнава или не. Затова тълкуването му не е магия, а наука, която трябва да се овладее. Ако следвате съветите на автора, ще спестите доста главоболия и нерви в служебните и личните си взаимоотношения. Изпълнена с резултати от различни проучвания и примери от реалния живот, тази книга ще ви помогне много повече, отколкото си мислите!

Прочетете я, преди да отидете на среща!

Скрийте я от вашите конкуренти и клиенти!

Бъдете сигурни, че сте я прочели, преди да я докопа шефът!

Genres: Nonfiction, Business, Ebooks, Psychology

240 pages, Paperback

First published January 1, 2008

About the author

Kevin Hogan is the author of 22 books. He is best known for his international best selling book, The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking.

In the past decade he has become the Body Language Expert and Unconscious Influence Expert to ABC, Fox, The BBC, The New York Times, The New York Post and dozens of popular magazines like Forbes,Investors Business Daily,InTouch, First for Women, Success!, and Cosmopolitan.

He has become the go-to resource for analyzing key White House figures.

Hogan has taught Persuasion and Influence at the University of St. Thomas Management Center and is a frequent media guest. Articles by and about him have appeared in Success!, Redbook, Office Pro,, Selling Power, Cosmopolitan, Maxim, Playboy and numerous other publications. He was recently featured in a half dozen magazines (including wProst) in Poland.

Kevin is a dynamic, well-known international public speaker, consultant and corporate trainer. He has trained persuasion, sales and marketing skills to leaders in the government of Poland, employees from Mutual of Omaha, Boeing, Microsoft, Starbucks, Cargill, Pillsbury, Carlson Companies, Fortis Insurance, Great Clips, the State of Minnesota, 3M, The United States Postal Service and numerous other Fortune 500 companies. He recently spoke to The Inner Circle and at the Million Dollar Roundtable (MDRT) convention in Las Vegas.

His keynotes, seminars and workshops help companies sell, market and communicate more effectively. His cutting edge research into the mind and keen understanding of consumer behavior create a unique distillation of information never before released to the public. Each customized program he leads is fit specifically to the needs of the group or organization. Kevin will give your people new and easy to implement ideas to achieve excellence.

Reviews

[E · Rating 4 out of 5]

Understanding nonverbal communication

Despite the tantalizing title, this book by body language expert Kevin Hogan reveals few secrets as it introduces the study of nonverbal communication. However, much of the book’s thorough material on body language is useful and accurate, though basic – the kind of thing most people know intuitively. Hogan explores how body language, physical positioning, appearance, tone of voice, eye contact and the like communicate more than words ever could. Then, he explains how you can use this knowledge to improve every interaction you have in business. Much of the advice is specific to western cultures, though the author discusses other norms. If you’re looking for an easy-to-read overview on this subject, getAbstract suggests beginning with this user-friendly text. It covers the fundamentals, and the take-aways ending each chapter make it easy to digest.

[Fox · Rating 1 out of 5]

This is a terrible book. Regarding the subject matter, the author makes leaps in logic and assumptions that are not based on evidence. The majority of the advice he gives is ruthless, impolite, and callous. I don't care if this is written for the business world, this is not the way to treat people. His bullet method of information is merely a away to make the book longer and not actually effective in helping you understand the information.
I wish I could score it lower thatn 1-star.

[David · Rating 2 out of 5]

I enjoyed what people wear, clothes, jewelry, etc…Choppy reading. Hard to describe but not a winner. Interesting if you wish to skim through it.

[Prisacariu Diana · Rating 3 out of 5]

Informaţii despre comunicarea nonverbală ce îşi dovedesc aplicabilitatea nu doar în domeniul business-ului, ci şi în viaţa cotidiană...Este interesant de observat maniera în care limbajul asociat reprezintă o componentă esenţială în procesul de învăţare a unui copil. Autorul cărţii descrie, totodată, conceptul NLP sau programarea neurolingvistică ce constă în influenţa pe care o exercită mintea şi corpul asupra credinţelor şi sentimentelor.

[D.Gorchova · Rating 3 out of 5]

Подходяща за любознателни тийнейджъри.
Твърде обща и повърхностна, за да представлява интерес за възрастните. Много повторения и разтягане на локуми. Всеки един съвременен осъзнат човек, би могъл да напише не по-лоша книга от тази.

[sandy · Rating 2 out of 5]

I felt like it was very basic informations

[Suhas Kashyap · Rating 2 out of 5]

Ineffective... Looks like author has written this book for timepass... casual language and approach... No ref of any research to back up the statements...

[Cagatay Ture · Rating 3 out of 5]

Kevin Hogan bu kitapta Beden Dili ve Sözsüz Davranışları incelemiş.Açıkçası bu konu üzerine genel geçer bilgiler ile okunması kolay ama pek mucizevi bilgiler şaşırtmayan saptamalar mevcut.Yani kitabın başlığındaki 3 saniyede karşınızdaki insanı nasıl anlarsınız cümlesi biraz abartılı olmuş.Kitap özetle beden dilinde yapılan akademik çalışmaların halk düzeyinde anlatılması gibi olmuş.Satış ve Pazarlama gibi alanlarda çalışanlar için faydalı olabileceğini düşünüyorum ama fazla bir beklentiye girmemek gerekiyor.

[Harlan Goerger · Rating 5 out of 5]

Kevin Hogan has put together a powerful tool box of proven and researched Persuasion and Influence ideas. The use of our enviroment to sell and persuade others is critical to success in an endevor.

A parent, teacher, salesperson or regular Joe can learn what to do and not to do with others.

Be ready to have some thinking challenged and your eyes and mind opened up!

[Merrick · Rating 5 out of 5]

I once got a fortune cookie that read, “Everyone is a book if you know how to read them.” The Secret Language of Business is a foundational book that helps you read others like a book. Kevin Hogan provides the reader with the basics of body language and how understanding this “secret language” can be used to understand and influence others.

[Bhomit Bhandari · Rating 2 out of 5]

Facts, facts and much more facts. The content on youtube is much more helpful if someone is interested in learning to read body language and change their to influence better. The little or no applicable tips given would be helpful for a child who has just learnt to read.

[Christin · Rating 2 out of 5]

Prefer the Pease Book. This one is too short and cannot explain on what is written. Lucky I buy it for a sale.

[Corey Weiner · Rating 4 out of 5]

biggest thing Kevin recommends is simple: always seek to understand first (listen well and clarify).

THEN you can reasonably expect another to understand you.