Business Mastery : A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful

by Cherie M. Sohnen-Moe

This best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

Genres: Business, Nonfiction, Finance, Complementary Medicine

430 pages, Paperback

First published June 28, 1989

About the author

Cherie Sohnen-Moe is an author, business coach and international workshop leader. She has been a successful business owner since 1978. Before shifting her focus to education and coaching, she was in private practice for many years as a massage and holistic health practitioner. Cherie holds a degree in psychology from UCLA and has extensive experience in the areas of business management, training, and creative problem solving—which combines well with her ability to support others to achieve what they want in life. Between her educational background and life experiences, the wisdom garnered from working with hundreds of clients and thousands of participants in her workshops and classes she has taught in schools, and the knowledge gained from researching hundreds of articles and several books, she is a strong resource.

Reviews

[Timothy Nichols · Rating 4 out of 5]

When I started this book, I wasn't expecting much. To my surprise, I found that it was incredibly useful. It raised helpful questions and assisted my planning. This won't be the last venture I start, so I'll be keeping the book on my shelf for reference for a long time to come.

[Bobbi · Rating 5 out of 5]

This is a great book not just for the mastery of setting up your own business; it also serves and an insight to who you are and what you desire in life. I have used the first several chapters over and over again to review my life - goals - aspirations - achievements etc. In doing so, the start of a new tradition unfolded. As each new year or season begins, I go over my typed responses and see what has happened - my life's purpose - my aspirations -Amazing that so much remains undone while so much has also been accomplished. It was a bit of work to dig deep inside at the start - but the rest of the book was full of fantastic information about starting a business.

[Elena · Rating 2 out of 5]

Cheesy.

[Apryl2010 · Rating 5 out of 5]

Although this book is designed for people in the health care industry, it gives excellent information for anyone looking to improve their business skills. Especially good for beginners.

[Marilyn · Rating 3 out of 5]

This is a really good book to help those of us in the healing arts.

[Natasha · Rating 5 out of 5]

This book is great for making you really take the time to figure out exactly what you want to do. It's great for starting your own business.

[Kim Soriano · Rating 3 out of 5]

Had to read for class. A little fluffy. You should really kind of know this stuff, but it's nice to read through. Super easy read.

[Whitney Danger · Rating 4 out of 5]

I read it for class. I found it informative. I appreciated the self-awareness bits. You don't know where you're going if you don't know where you're coming from.