Read This First: The Executive's Guide to New Media-From Blogs to Social Networks

by Ron Ploof

What is your Company's Online Reputation? If you want proof that business communication has changed forever, just type your company's name into a search engine like Google or Yahoo and behold its online reputation. The results are frequently jarring because instead of finding brand messages carefully crafted by those on your payroll, most executives find a mishmash of content created by those who aren't--new influencers who are using New Media technologies to share their thoughts about your products and services. If you want to learn how to monitor and manage your online reputation, if you'd like to know how to properly influence these new influencers, if you'd like to hire employees who are well equipped to work in our new online world, you need to Read This First. You will *Why you can no longer control your brand and why you shouldn't try. *Low cost, low risk, step-by-step methods to bring New Media into your organization. *How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation. *How New Media is the most measurable medium in the history of corporate communications. *Case studies of real companies, big and small, using Social Media.

180 pages, Hardcover

First published November 12, 2009

Reviews

[Michelle Hensley · Rating 5 out of 5]

This is an excellent book for the lay social media person. Someone like me who did not really understand how New Media or Social Media works. I shared this with someone today and they replied, "you mean the latest gossip?" I said, "not at all." Ron does an excellent job with easy to understand chapters and explains well. If you are a person who does not have time to search for the answer to social networking, this is the book for you. I highly recommend this book.