Branding: From Brief To Finished Solution

by Mono

"This fascinating book examines the worldÆs most innovative branding projects both with big budgets and small" Icograda, eNewsBranding: From Brief to Finished Solution explores the creative and technical process behind a range of international branding projects. Covering brand identity, development, extension and on-screen treatment, these highly original and innovative solutions have been drawn from around the globe to give a picture of contemporary branding practices.

This is the definitive resource for anyone involved in the branding process.

Genres: Design

160 pages, Paperback

First published July 1, 2002

Reviews

[R.Friend · Rating 3 out of 5]

Could've been more extensive, but not bad. Several good case studies showing good range of development over several applications.