Getting It Printed: How to Work With Printers and Graphic Imaging Services to Assure Quality, Stay on Schedule and Control Costs (Getting It Printed) 4th Edition

by Eric Kenly, Eric Kenly

Designers can save time, money and frustration with this essential guide to printing. Covering all of the topics that have made it a popular title for years, along with the latest developments in the industry, Getting It Printed

* A comprehensive look at how to work with printers--everything from estimates, pricing and negotiating to trade customs and quality guidelines

* Easy-to-follow explanations of the top printing processes and techniques

* All of the information designers need to choose the right papers and inks for their projects

* Hard-to-find knowledge about proofing, output and color

Whether they're independent, in-house or students, designers will want to have this book at hand. It's the ultimate printing resource!

Genres: Design, Reference, Business, How To

208 pages, Paperback

First published June 1, 1986

Reviews

[Susan Sylvia · Rating 4 out of 5]

If you want a good overall understanding about printing, this is a very helpful reference book. It's written at a level that beginners can understand and has plenty of support images to help you along the way. It explains more than book printing, so it's a helpful reference for other printing projects as well. It also contains some useful forms that you can use to help you plan your projects and submit requests for a quote from the printer. If you need to talk to printers about your project, this is a great resource for learning the right questions to ask to help you get the results you want.

Susan Sylvia – Book Designer/Publishing Mentor
http://www.StaircasePressDesign.com

[Vizzy · Rating 1 out of 5]

Required for a college course too.

The information provided is squished into the pages, yet feels lacking. Definitions of important terms are scattered in the paragraphs, unmarked.

My other complaint is the tracking. As this is for graphic designers, it feels foolish not to take into account some basics: serif type for long passages of texts, not justified columns (or at least managing the tracking), corrected tracking and kerning.

[Kersplebedeb · Rating 1 out of 5]

Ordered this book from Amazon, and then returned it. So i can't say i read it all, but from spending an hour looking it over it contained far more super-basic information, and not enough indepth stuff. Would be worthwhile if someone had no experience whatsoever, or could take it out from a library, or perhaps it's just that i already have a half-dozen similar books on my shelves.

[Taliesin · Rating 1 out of 5]

The only reason I own this book is due to it being a requirement for a course in college. It seemed pretty basic, even at the time, and I definitely felt it was a waste of money after I checked it out.

There's just not enough here.

[Pippypippy Madden · Rating 4 out of 5]

Really well written and even somewhat engaging, considering the subject matter is a bit dry. Even if you know something about print production already, you will learn a lot of seriously helpful things. If you are are graphic artist of any sort, its good to read this.

[Bjm Index]

9

[Drucilla · Rating 2 out of 5]

An extremely detailed look at the printing process. If you don't know anything about printing, this probably isn't the book you want to start with.