Winning the Race for Value: Strategies to Create Competitive Advantage in the Emerging "Age of Abundance"

by Barry Sheehy, Hyler Bracey, Rick Frazier

Winning the race for value. While the metaphor of crossing the finish line first is simple enough, the concept of "value" is considerably more illusive. Yet value is one of the most important factors in determining if your company will thrive - or even survive - in a world of radical economic changes. Winning the Race for Value points you toward the best path for ensuring success.
This provocative book reveals how two seismic forces - the emergence of global markets and the knowledge revolution - are changing what customers want and how companies meet their needs. This affects products, services, and even entire industries. What customers considered valuable in 1985 was obsolete by 1995. And what constitutes value today may radically differ ten years from now.
The key, then, is to project what customers in your industry will conceive of as value, then take that information to move with value, rather than against it. If you can do this, you will reap the rewards of an "Age of Abundance," as the authors envision an era that is creating boundless opportunity for those who can compete in the new economy.

246 pages, Hardcover

First published January 1, 1996

About the author

Barry Sheehy is the author or contributing author of several books, including the celebrated Savannah Immortal City and over fifty published papers and articles. His writings have appeared in anthologies alongside of those of Presidents Clinton and Bush, former Federal Reserve chairman Alan Greenspan and business leaders such as Lou Gerstner, Jack Welch and Michael Dell. He holds degrees from Loyola and McGill Universities.


Mr. Sheehy’s lifelong passion for history has continued since his early years as a decorated officer in the Canadian Armed Forces. His focus eventually turned to America’s most complete, surviving, antebellum southern city – Savannah, Georgia. After many years of exhaustive research, Sheehy began the task of developing the four-volume Civil War Savannah series in 2005. With rigorous cross-checking from both previously published works and newly discovered original materials, Sheehy has written the most extensive historical study of Civil War Savannah ever undertaken. Now, just in time for the 150th anniversary of the American Civil War, the first volume, Savannah Immortal City, was published in February 2011, and the second, Brokers, Bankers, and Bay Lane: Inside the Savannah Slave Trade, is scheduled for publication in the spring of 2011.