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288 pages, Hardcover
First published December 16, 2005
Author says to think of you resume and to treat your job hunt like a marketing campaign. Interesting premise.
Good core ideas, but like a lot of self-help from this era, it gets in its own way. Too many steps. Too much
dressing. Ornamental abstraction where clean, principle-based framing would’ve worked better.
Job search = a work project. Not just a task, a whole operation.
12 steps, but honestly could be 3:
- Get Ready
- Get Moving
- Track the damn thing
This chapter mostly tells you what the book will tell you later. Classic self-help move.
Useful stat: you’ll talk to ~25 decision makers before landing something. That takes about 30 acquaintances. Cool
framing.
An entire chapter telling you to measure progress...
But never tells you what to measure or how.
A, B, C, D, E—but no content. Just vibes.
Three ways people get hired:
1. Applicant Pool (25%) → Resume = everything
2. Created Position (<5%) → Pitch a new job
3. Known Candidate (75%) → You know the person, they hire you
Big insight: get in front of decision makers before the job exists.
Also: HR ≠ Decision Maker.
Author says to think of you resume and to treat your job hunt like a marketing campaign. Interesting premise.
Main concepts:
- Professional Objective → What you want to do (NOT your personal goals)
- Target Market → Where the work lives
- Core Message → What you’re repeating
Target Market: where that kind of work gets done.
Defined by:
1. Geographic location
2. Industry (which may or may not be obvious from your objective)
3. Org size (which often ties to salary)
Chapter attempts to teach how you can be your own career counselor
Two types of career consulting worth noting
- counseling: introspective interaction w/ the client, that helps theclient answer decision relating
to career choices
- coaching: perfomance/project management
Author rebukes passion for career, but makes the practical suggestion that there should be an interest in
your profession.
Professional Objective should = interests + skills + values
Key Notes
Author insists you build a list of 20-40 ideal employers before pursuing work.
I'm going to leave notes on this chapter out, as I have genuine sources of disagreement.
Core Message = Core Talking Point
Author calls this a CORE MESSAGE
Use this to mentally backup your skills/objective/core message, whatever., Create a bank of short, specific moments
you can pull from:
Key insight: resume = proof of wins. Not a list of responsibilities at jobs.
All the above gets wrapped into your pitch.
the chapter says these are 7 or 8 things. But they can actually be summarized into 3 buckets.
Author provides zero actual examples of what this message sounds like. Had to sketch my own framework.
A) Figure out how many ROLES exist in your target market exist.
B) Figure out how many OPENINGS exist in your target market.
Book provides some simple pointers are approximating existing roles in market.
Other worthwhile notes in the chapter
Book starts running on fumes here. Would recommend reading the remainder.
Main point: stop applying online all day. Start talking to humans.
Main Point: track/monitor your progress, which is a good idea. But the ways the book suggests to do
so are too complex & messy.
NOTES
A nothing chapter that recounts the whole book.
Main Point:> Plan → Execute → Track
All in all, the book has some good core principles. But it falls victim to issues common in self-help books,
especially those of its era.
1. It gives too many steps for things, or introduces too much complexity.
2. It creates needlessly ornamental abstraction, when simple, principle-driven abstraction would
do.
3. Both of the above add unnecessary window-dressing around ideas that are otherwise valuable.
For example, one of the books ideas The Core Message is actually a good approach at its core. But it doesn’t
need so much fanfare. And calling it “The Core Message” gives it too much "woo woo." It’s essentially a core talking
point to use in interviews and refer to when making your resume. But the chapter never explicitly says that, despite
the huge amount of dressing dedicated to it.
Ultimately, I selected this book because it was one of the more tactically oriented options I had available. And even
though it’s dated, it still has some valid principles.