Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job

by Jay Conrad Levinson, David E. Perry

Ready! Aim! Hired!"This is an immensely helpful book, with the ancient wisdom of recruiters, ?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself."
--Richard N. Bolles, author, "What Color Is Your Parachute?"

"I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry and "Guerrilla Marketing for Job Hunters.""
--Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2

""Guerrilla Marketing for Job Hunters" is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date."
--William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM

Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers: Using the Internet for everything from research and job searches to your own Web site, blogs, and podcastingPerforming an extreme resume makeover and creating a higher-powered value-based resumeHarnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters)Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews

"Guerrilla Marketing for Job Hunters" includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

Genres: Business, Nonfiction, Communication, Reference, Self Help, How To, Personal Development

288 pages, Paperback

First published September 1, 2005

Reviews

[Jen · Rating 4 out of 5]

I gave this 4 stars instead of 5 because it is so geared to the corporate sector. I'm not sure some of these tactics would work in other settings (academic in my case). But many of them are transferable to any job search. I particularly liked his introduction to google keyword searches. I did as recommended and read through the entire book first. I actually don't recommend that. About 2/3 of the way through I was getting information overload. The to-do list was getting awfully long, as was the amount of time it would take to complete all of his suggestions. The book is meant more for someone who is out of work and has time for all of these things rather than someone who is still working and has other obligations. Anyone still working can experiment with and implement the suggested tactics in a more relaxed fashion.

[David Peirce · Rating 4 out of 5]

I was recently part of a large corporate down-sizing for the first time ever. I have a few resume and interviewing books on my shelf, but I picked this up because it (1) leverages new web-based job-search and career management tools such as LinkedIn and (2) presents some effective ways to differentiate yourself from the thousands of other job seekers who may be applying for the same positions.

If you're filling out job applications online as your entry point into a job, you're wasting your time. You need to target companies and open positions by networking into hiring managers. There were several things I specifically liked in this book to help me do that:
* One page summary resume - this highlights your top 3-5 career accomplishments and contains quotes by your satisfied managers, customers, or colleagues. It doesn't replace the traditional resume, but it is an attention-getter that can lead to requests for it.
* How to set up an effective LinkedIn profile
* How to position yourself as a thought leader
* A bunch of seemingly crazy ideas on how to get you or your resume in front of the right people, some of which just might work for you

I didn't like all of their ideas. For example, if I ever got a cover letter that had a "P.S. Are you really going to miss out on a chance at an extra $4 million by not interviewing me" added at the end, I'd toss it in the trash. But I think you'll get 5-10 really good ideas out of this that can boost your job search. It's up to date for an increasingly hard job search process.

[Kirsten Jensen · Rating 3 out of 5]

A good balance of enthusiasm (which is easy to lose when job hunting), practical application, and creative problem solving. I would recommend this book particularly to those currently with a job who don't expect it will be the last job they hold. How can you make the most of what you've done or are doing right now towards what you'll be doing in the future? The ideas in here are a good start.

[Sophie · Rating 5 out of 5]

The absolute best job hunter's guide I've found. I would absolutely recommend this book to anyone looking for a new job, and honestly, I will probably reread this again the next time I'm in the market.

[Mscharlee · Rating 4 out of 5]

LOved this book! Had some great tips and tricks for geeting noticed in the job market. Highly recommend.

[Manintheboat · Rating 4 out of 5]

A goodie, very motivational, but geared more towards hunting and spearing those big corporate jobs.

[Maggie · Rating 4 out of 5]

Turned out to be a really good reference while job hunting. I didn't read it from beginning to end but found the things I did read to be useful.

[Alexa · Rating 4 out of 5]

Great ideas and tips - best to skim. Not applicable to all professions

[Joesaintp · Rating 3 out of 5]

Good information on the latest job search methods. Great templates for resumes and cover letters. Good online resources lists.

[Laurie · Rating 4 out of 5]

The activities in this book are excellent practice for when the inevitable "tell me about yourself" interview questions are asked.

[Lori Grant · Rating 4 out of 5]

A should-read book on job hunting and resumes in managing your career.

[Spellbind Consensus]

**Guerrilla Marketing for Job Hunters 3.0** by Jay Conrad Levinson and David E. Perry is a strategic, unconventional guide for job seekers who want to stand out in a hyper-competitive employment market. The book adapts guerrilla marketing principles—creativity, agility, persistence, and personal branding—for the purpose of landing meaningful work faster and smarter.

Key ideas and actionable strategies:

* **You Are a Product—Market Yourself Like One**

* View your job search as a campaign to market your skills, value, and unique promise.
* Positioning and messaging are just as important as qualifications.
* Action: Create a personal brand statement that defines what problems you solve and for whom.

* **The Hidden Job Market Is Where Most Jobs Are Found**

* Up to 80% of jobs are never advertised—they're filled through referrals, networking, and internal hiring.
* Traditional job boards are saturated; guerrilla job seekers go beyond them.
* Action: Identify 25–50 target companies and build relationships inside them through direct outreach and research.

* **Resumes Are Tools, Not Silver Bullets**

* A generic resume is ignored; a targeted, customized resume opens doors.
* The best resumes tell a story of results, not responsibilities.
* Action: Tailor each resume with keywords from the job posting and quantify achievements clearly.

* **LinkedIn Is Your 24/7 Personal Website**

* A strong LinkedIn profile is essential for visibility, credibility, and networking.
* Employers vet candidates online first—your profile must sell you.
* Action: Optimize your headline, summary, and experience sections to match your target role and industry language.

* **Direct Contact Beats Passive Waiting**

* Don’t wait for job postings—proactively reach out to decision-makers.
* Use email, social media, referrals, and even creative “foot-in-the-door” tactics to get noticed.
* Action: Write a compelling value proposition letter and send it directly to hiring managers—not HR.

* **Campaign with a Plan, Not Random Acts**

* Guerrilla job hunting is methodical: it involves research, mapping, outreach, follow-up, and tracking.
* Treat your job hunt like a full-time project with daily goals and milestones.
* Action: Build a job search pipeline using a CRM, spreadsheet, or notebook to manage contacts and applications.

* **Use Creative Tactics to Stand Out**

* Strategic “stunts” (e.g., personalized videos, hand-delivered resumes, mini-sites) can break through noise when aligned with your target.
* Creativity must be paired with professionalism and relevance.
* Action: Identify one unconventional idea that fits your industry and test it with a small batch of companies.

* **Networking Is About Giving, Not Asking**

* Build genuine relationships by offering value—insights, help, or connections—not just asking for favors.
* Most job leads come through warm referrals, not cold outreach.
* Action: Reconnect with dormant contacts, join relevant groups, and share content regularly.

* **Stay Focused and Resilient**

* Rejection and silence are normal—guerrilla job seekers keep refining their approach and moving forward.
* Confidence, adaptability, and consistent effort win out over time.
* Action: Review and adjust your job search strategy weekly; double down on what works.

* **Your Job Hunt Doesn’t End with the Offer**

* Negotiate offers with the same strategic mindset—understand your value, leverage alternatives, and set clear expectations.
* Prepare for the first 90 days like a marketer preparing a product launch.
* Action: Create a 30/60/90-day plan to present during interviews or once hired to prove initiative and clarity.

This version of **Guerrilla Marketing for Job Hunters** provides a modern, digital-savvy roadmap that turns job seekers into proactive, strategic candidates. It reframes job hunting from a passive process into a personal marketing campaign—where hustle, creativity, and precision make all the difference.

[Recruiting Animal]

David Perry is a super-recruiter. I met him a few years ago and was quite impressed. You can read about our meeting here. (For the duller among us, let me say now that some of it is a joke - but most of it is true).

At the time, David asked me to write a review for the first edition of Guerrilla Marketing for Job Hunters. I didn't want to but eventually I read it - twice - and gave it a rave review.

Then I started recommending it to job hunters. Most people didn't read it I'm sure. I'm a headhunter and they wanted me to find them a job. But one guy, Barry, got back to me and said, "I'm reading that book and what he says here about resumes is pretty ridiculous."

"Well," I said, "just ignore that part."

"But I don't agree with this and I don't agree with that either," he went on.

"Well," I said, "I don't agree with everything either. But look, for me, the guts of the book are the chapters on research. He tells you how to find companies to target, how to find out about them and how to make contact. It's good solid material. Why don't you focus on that?"

He didn't. And he didn't find a job. And he's someone who could have used a few guerrilla techniques because he was a nice guy, a smart guy, athletic and well-educated but he was sixty years old.

In person, he could have passed for 45 but on paper he was over the hill. What's more, he'd run his own company for 20 years and had a few short stays at other jobs as he tried to re-establish himself as an employee. That isn't a profile of the traditional company man.

That said, when I started reading the second edition of David's book I had, at first, much the same reaction as Barry had a few years before.

I wasn't reading it from front to back. I just opened it up anywhere and the first thing I found, on page 280, was a section called The Killer Question.

Here, Dave tells you to ask the interviewer what the competitors are doing that keeps his company up at night and then call those competitors to ask for an interview and use the information you gathered in your first interview to impress them.

According to Dave, there's nothing wrong with this. The interviewer isn't your pal and he's not doing you any favours. The meeting was just a fact-finding mission for both parties and no commitments were involved.

That might be so but I would have to give it some thought because, to be honest, I was shocked and appalled but because I knew the author, I re-opened the book and started reading again.

This time, on page 139, I found Dave advising job hunters to start a blog. My initial reaction to this was negative, as well.

Every career counselor advises her readers to start a blog and it seems to be a mindless reflex action because starting a blog is not a practical tactic for most people.

It takes a lot of time and many people are not good writers and most of the time no one is interested in what they have to say.

The example given by Dave was unfair I thought because his sample blogger was a law student who had a passionate interest in Mixed Martial Arts. This made him the owner of some very unique expertise and he rapidly became known as someone who could discuss contract disputes in the MMA world in a professional manner.

Still, I had to concede that blogs weren't entirely out of the question. I had urged Barry to start a blog many times. He wasn't working so he had the time to write and even if no one found him on Google when they searched "marketing communications" he would be able to use his blog to demonstrate his knowledge of his field to anyone who might be interested.

So I pressed on.

Next I came to advice about email marketing campaigns. Dave advises you to create a list of 20 companies you want to work for and email it to everyone you know asking if they know anyone who works in any of these firms.

You also ask them to pass the email on to a number of other people they know. I'd never thought of this and if you do it well it might get some results. He calls it the email chain letter and it's on page 221.

The next thing that caught my eye was Dave's advice to use numerals rather than words to represent numbers in your resume (page 116).

I'd always made a point of writing out numbers as words because it looked more formal and dignified but I also know how important it is to make your resume easy to grasp at a glance so he pretty well sold me on that right away.

I had a mixed response, however, to the section on "Warm Calling". Dave's warm call is just a cold call with another name. Even so, if and when you do have an opportunity to speak to someone -- on the phone or in a face to face interview -- his tip to be ready to ask a series of short, diagnostic questions could help you identify a need you might be able to fill (page 206).

So what am I saying here? That when you read this book you're bound to find things you don't like. Just like Barry and just like me. But don't forget the advice I gave to Barry.

David Perry is a very successful recruiter. And his book has a solid core of vital information based on his personal experience researching companies and marketing candidates to them.

Every page is loaded with ideas and there's 300 pages.

There's information that can only be of interest to wild men like Dave himself, a true guerrilla (see his profile in the Wall Street Journal) but it also has a ton of stuff for people who aren't interested in anything too audacious and want to do something more than just sit back and comb through the want ads.

So you could toss half of the book in the garbage and it would still be a bargain.

In fact, one of your problems might be that it presents more information than the average person knows how to manage. When there's so many suggestions how do you know where to focus?

My advice is to start with start with chapter 4. It tells you how to find companies to approach. Then read chapter 8 on networking. It tells you how to identify and reach the people you want to speak to in the target firms.

As you read these chapters and the rest of the book, simply ignore the stuff that doesn't appeal to you and explore the stuff that turns you on.

I also encourage people to read David's Guerrilla Job Hunting blog. It has a comment section in which you can pose questions to a very smart and friendly guy.

And, finally, I have to wonder about something. If the WSJ had published that profile of Dave six years earlier, in September 2001, George Bush might have hired him to find Osama and history would have been very different.

[Blake Lindsay · Rating 4 out of 5]

Unleash Your Job Hunt with "Guerilla Marketing for Job Hunters 3.0

As someone navigating the competitive landscape of job hunting, I stumbled upon Jay Conrad Levinson and David E. Perry's "Guerilla Marketing for Job Hunters 3.0" and found it to be an invaluable resource in my quest for employment. Packed with a plethora of effective techniques and insightful information, this book is a must-have for anyone looking to stand out in the job market.

One of the standout features of this book is its practical approach. Levinson and Perry understand the challenges faced by job seekers in today's fast-paced world, and they provide actionable strategies that can be implemented immediately. From crafting a compelling resume to mastering the art of networking, every chapter is filled with valuable tips and tricks that can give you the edge you need to land your dream job.

However, one aspect that potential readers should be aware of is the inclusion of codes for Microsoft tools throughout the book. While these codes offer additional resources and insights, they require a special app to be scanned, which may pose a limitation for some readers. Nonetheless, this does not detract significantly from the overall quality and usefulness of the book.

In conclusion, "Guerilla Marketing for Job Hunters 3.0" is a game-changer for anyone navigating the job market. Whether you're a recent graduate or a seasoned professional looking for new opportunities, this book equips you with the tools and knowledge needed to succeed. I highly recommend it to anyone ready to take their job search to the next level.

[Dan Stern · Rating 3 out of 5]

Most job-hunting books are focused on discovering what your good at through silly personality tests...whereas employers and hiring managers could not care less.

This book is not full of lame assessments. It's full of crunchy tactics and strategies to help you market and sell yourself better. Just like in business, the one who gets in front of their customer (as a job-hunter, this means hiring managers) and gets the customer to know them, like them, and trust them wins the sale (and as a job hunter -- gets the job)!

If you're tired of the strengths finders and the assessments, read this book for a step-by-step SYSTEM that will help you find a job. It's not a magic button, and you do have to push yourself outside your comfort zone -- but it works. A must for any job-hunter in 2018 and beyond.
One person found this helpful

[James Considine · Rating 4 out of 5]

Despite the publication date, there is an incredible amount of useful tactics that I’ve honestly never heard of in 20+ years as a corporate professional.

Trying even one or two has already made a difference in my process, can imagine that stacking multiple tactics will speed it up even more.

Anyone looking for a new career opportunity needs this book no matter what their circumstances.

[Miechelle · Rating 4 out of 5]

I just started reading this book.
53 pages in I have to say no new knowledge have been revealed.
It has on the other hand put things in perspective for me.

As a newly graduate of 2012 and new to america I am left with no network to speak of at had resorted to old fashion job hunting. It has not been working at all.
Leaning on my Degree in Experience Design I already have a LinkedIn page and a online portfolio.

But I have been encouraged to review what I was writing on the two sites. Coming up with a more streamlined approach. the book has also encouraged me to be ME. cuz I am awesome and I have been hiding behind politeness in my cover letters. I will be more brave and show more of me from now on.

I look forward to reading more. And I am hopeful the book can teach me how to network as a newcomer with no relation to a grad school or work background in the US.

I will update my review when I have read the book to page 306 skipping the index :)

another small critique - the webpage is horrible. it is slow and it is hard to find the downloadable content mentioned in the book. It should not be more then 3 clicks away and if I had been the manager on the page development I would have put that content on the front-page. So the clients who already bought the book would feel appreciated by not having to do and individual Google search for the content.

I search
gm4jh free downloadable content and clicked to this link http://www.gm4jh.com/g3downloadpage/

the first link on that page will take you to the file factory


UPDATE

I have now finished reading this book
Still I feel that this book lacks information for newly graduated or just entering the job market (for any reason)

It caterers to experienced people who have many years or jobs behind them that they "brag" about

On the other hand just use your imagination
I have found that it was easy to transform my knowledge from school projects my internships and student jobs into legit and usable skills and achievements.

If you want to see have I did feel free to visit my LinkedIn page or my online portfolio (http://miechellejuulk.wix.com/miechelle)
Keep in mind I JUST finished the 1st read through of the book

and as recommended I will now read it again and along that update change and use the skills

This means that my two pages will change in the near future

My LinkedIn page is very good though thanks to this book

[Lazar · Rating 5 out of 5]

For a while I have been interested to learn more about modern hiring methodologies that leading companies are using to find the most talented and inspired employees. My research has been based to see both perspective, from the employers and job seekers. On that research I decide to buy this book.

The authors in this book, with lot of practical examples, explain to the job seekers that beside hard and soft skills, the art of marketing and presenting themselves as products that will help the companies to solve their problems (bring, save or optimize money, products, services) is the key to success.

They explain the rough reality on the job market and explain that only those job seekers who are able to present themselves in a unique and innovative way, showing the employers that they are different then the crowd, could hope to find not just a job, but an inspiring, challenging and well paid job.

The book is rich of tips how to use modern technologies to perform effective self marketing. Traditional method are not working anymore, job boards, resumes and cover letters are only part of the tools to find a job, but not enough. There are tips how to write resumes and cover letters, but also dozens of other tips how to find hidden jobs, prospect employers and how to marketing yourself. The book guides the job seekers to create a strategy and give them the tactical advises how to achieve their goals, finding an inspiring and well paid job.

The book is written with care to be easy understandable to every one. regardless of their education or profession. The advices are applicable for every one and in every job market.

The only thing that I found this book missing is an reference to all those methods and tools. Such a reference could help every job seeker easily to find information about them without to search through the whole book at any time.

As conclusion a book that every serious job seeker should read it. For those already employed this book is also must to read giving them a guide how to progress in their careers and how to cope with the changes on the markets and use those changes in their advantage.

[Rick Allen]

Finding and keeping a job has gotten harder, particularly if you have certain challenges. No one is going to admit there is discrimination going on, but if you have a little more grey in your temples, a little less spring in your step, your completion or accent is not quite right, then all the other reasons you might not get consideration are simply magnified. It's not really such a dream for companies who are hiring to have such a glut of job-seekers. After all, they have to filter through all those extra resumes in hopes of finding the right candidate.

So what are the secrets of making sure your resumes floats to the top of the pile? How do you get notices? Is it possible in this economy to actually get found? That's precisely what this book will help you with. As in life, there are no guarantees, but it is all about increasing your odds, improving your percentages. You see, even if you don't realize it, you are in the marketing business. The product you are trying to position, brand, and market is you and your skills.

Jay Levinson has for many years been the master of Guerrilla marketing techniques, and now, along with David Perry who adds his expertise from the recruiting world, they apply those guerrilla techniques to what may arguably be the most important job you ever have -- finding a job in a depressed economy.

Job hunting has change since you were "on the market" last. Guerrilla Marketing for Job Hunters 3.0 will help you brush up and brush off those skill sets, learn how to use social media such as Facebook, Twitter, and LinkedIn to your advantage, learn what to do and say, and equally important, what to not do or say. Find new places to look, and new places and ways to gain positive exposure. Work smarter AND harder. Get more than just a make-do job. Groom, position, and market yourself to have a choice. Ah, there's a word we've not heard connected with job hunting in a while.

[Eno Budo · Rating 5 out of 5]

Guerrilla Marketing for Job hunters is a book with a set of actions and strategies to get you the job you want. It’s like an MBA course, practical and action oriented rather then theoretical.

This book with help you in:
Planing your job search-you identify your target companies and prepare a plan in how to contact them
Branding yourself-you position yourself as a person that will bring value for the company
Guerrilla CV & Cover Letter-you package yourself and put forward your winning attributes for the job
Getting the job interview-you know what the employer is expecting from you and you convince them that you are the best candidate

I liked the “Commando Tactics" and they definitely can set you apart from the crowd. This book can change your mindset in the job search and make you more confident. It's a shift from the "Gentleman Approach" - this who I am and how I can help you, to a "Guerrilla Approach" - this is what I can do for you and you will benefit from it!

[Dani · Rating 5 out of 5]

This book is a MUST READ for any professional, whether you are currently looking for a new career opportunity or happily invested where you are.

I have always struggled with how to properly "sell myself" on paper. A colleague recommended this book a couple of years ago; at that time, I was very happy in my job and didn't think I needed it. Although I have been very fortunate thus far with the opportunities of my career, I have suddenly found myself not sure where to go next.

I asked my friend/colleague about the book she had previously recommended, and it is exactly what I needed to read. This book walked me through the questions that I needed to ask myself in order to develop the perfect-for-me resume and coordinating cover letter. It has also provided previously-never-thought of tactics for finding opportunities.

My only regret is waiting two years to read it when it, rather than picking it up the day it was first introduced to me.

[Othón A. León · Rating 4 out of 5]

The new paradigm in job hunting! that's exactly what I think this book is about. I tremendously enjoyed realising that what I thought was a state of the art� job searching strategies and tactics were actually out of date preconceived ideas that used to work fine for me not so many years ago (really, not many), but not anymore! The impact of the internet put in practical terms for job hunters is here as well as the fact that you have no choice but to take a deep dive into the art of spontaneity (yes, it's an art!) and networking; the best part is that this book tells you exactly how to do that, step by step I just prescribed it to my daughters as a "must"� for the beginning of their careers... and to me too for the continuation of mine.

[Bob · Rating 5 out of 5]

Highly recommend this book, not only for job seekers, but as a resource for managing one's career. For instance, creating a complete online presence, becoming known as an expert in certain areas is critical for anyone that may find themselves out of work or simply wanting to pursue another direction later in their career. I appreciated the detailed examples of how to create that presence. As to other marketing ideas in the book, everyone will have different comfort levels whether to use them or whether they apply to their profession. It's worthwhile getting pushed outside one's comfort zone; exactly what a good coach should do. I think this is an excellent repository of creative ideas and specific ways to pursue them.

[Mark · Rating 5 out of 5]

If you have done any research at all on the latest methods that both companies and Head Hunters are using to discover top talent, you’ll quickly realize that by intelligently making your presence known via social media is the new rage.

This is the most comprehensive job seekers bible I’ve seen to date; principally when it comes to tying job hunter Guerrilla tactics “together” with social media tools. This read is literally a step-by-step handbook and is very easy to follow for job hunters feeling social media challenged.

[Sasa · Rating 4 out of 5]

This book has convinced me that my method of being a passive job seeker might not be enough. I went from scared to freaking out to pumped up to somewhat terrified of looking for work, being proactive and getting through an interview. I really like the idea of branding oneself but some of the recommendations are very bold and it will really take a lot of courage to do it. There are definitely a lot of ideas that I will do. This book is really helpful. The examples were mostly for higher executives or sales people but the general idea can be for everyone.

[Ruxandra · Rating 2 out of 5]

Not impressed. It does have a bunch of good advice (not necessarily something I haven't thought of or already read about). However, it might be a cultural thing (or not), but I don't feel comfortable with many of the things they recommend. Sometimes too much is .. too much. I totally approve of creative job hunting, but that's why it is creative after all - you don't read about it in books, you just do something unique or really special to stand out from the crowd :) And you must be really good at what you do (and not just effectively applying guerilla tactics), right? ;)

[Timely Reviews · Rating 4 out of 5]

If you're looking for a job these days you need to stand out in the crowd of other job applicants and Levinson gives you easy to understand, actionable advice regarding how you should do this. In addition to job hunting and resume formatting tips, you also can read about salary negotiation strategy. As a creative-type, I found that to be SUPER helpful.

I highly recommend picking up a physical copy of this book. (FWIW, I found this edition to be more helpful than the most recent edition.)

[Russell Betts · Rating 5 out of 5]

After twelve years I was suddenly looking for a new job and quickly discovered that times have changes. I was unsuccessful for a couple months getting past the bots and gatekeepers using the traditional methods. After reading the book and applying some of the techniques I now am experiencing significant activity with hiring managers and will land my next job soon. Guerrilla provided me the perspective and attitude to be successful.

[Josh · Rating 2 out of 5]

no effort at all was to address those of us in the public sector. everything seemed focused on sales, executives, and high level players. there was a light touch on those who have limited relevant experience and are just coming out of school - but this advice seemed trivial compared to the focus on the power players the book was obviously written for.

[Chris Munson · Rating 5 out of 5]

Holy cow! This book is like sneaking behind enemy lines in learning how recruiters and hiring managers think. You will develop a completely new approach for your next job hunt. Learn how to dig into companies to find jobs that aren't advertised anywhere. Learn how to create interview opportunities quickly - even in the current recession. A must read for anyone in the job market.