Mostly a look-at book, filled with an overwhelming number of photos showing closeup details of hundreds of collectibles (stickers, pez dispensers, dolls, toy cars, puppets, trading cards, marionettes, lots of other things, and of course figurines and statues) all of or associated with the Batman. It’s sort of chronologically organized and it mostly documents the world-wide awareness and appreciation for Batman, the pervasiveness of his influence on popular culture, and the crazy lengths and ways businesses tried to capitalize on him. You really can’t believe the number of crazy, stupid, surprising things pictured.
I read a bunch of captions whose dates showed the majority of stuff came from the late 60’s sparked by the TV show (or maybe that’s because those were the author Chip Kidd’s main collecting years). I read the text starting with Frank Miller’s The Dark Knight Returns which segued into the movies, also discussed the 4 issue Year One along with the Death in the Family stories, and ended with Batman: The Animated Series. Not eye-opening insightful but again reminded me (even though I lived through it) of Batman’s almost ever-present influence on so much of popular culture.