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Evaluation Essentials: From A to Z

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Written in a refreshing conversational style, this text thoroughly prepares students, program administrators, and new evaluators to conduct evaluations or to use them in their work. The book's question-driven focus and clear discussions about the importance of fostering evaluation use by building collaborative relationships with stakeholders set it apart from other available texts. In 26 concise sections, Marvin C. Alkin explores how to articulate answerable evaluation questions, collect and analyze data using both quantitative and qualitative methods, and deal with contingencies that might alter the traditional sequence of an evaluation. Student-friendly features include handy bulleted recaps of each section, "Thinking Ahead" and "Next Steps" pointers, cautionary notes, annotated suggestions for further reading, and an in-depth case study that provides the basis for end-of-chapter exercises.

260 pages, Paperback

First published August 18, 2010

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Displaying 1 - 3 of 3 reviews
Profile Image for Bridget.
501 reviews13 followers
July 18, 2018
I had to read this book for a class. I am partial to books for classes that have bold print vocabulary words. This book was wordy and one has to dig to get to the "meat and potatoes." For my learning style, I didn't care for this informative read.
Profile Image for KP.
636 reviews12 followers
February 18, 2024
Read for grad school. A very readable book on evaluation; useful, but idiosyncratic in its layout and structure of information. Wish the gimmick had been abandoned to lay out the information in a better way.
Profile Image for Juan Ortiz.
82 reviews5 followers
January 24, 2020
Ideal para quien desee iniciarse en la práctica de la evaluación de proyectos, programas y políticas (no para productos o personas). Un manual que bien sirve como libro de referencia.
Displaying 1 - 3 of 3 reviews