Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust

by Marc J. Epstein

In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how."

224 pages, Kindle Edition

First published January 1, 2004