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OpenX Ad Server: Beginner's Guide
OpenX Ad Beginner's Guide
300 pages, Paperback
First published March 23, 2010
4 people want to read
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Displaying 1 - 2 of 2 reviews
November 9, 2012
Even though this book is for "Beginners" I had hoped it would offer more... The author hardly touches upon rich media and tag optimization at all. I found the screenshot after screenshot on how to use the OpenX interface not only repetitive, but common sense. The UI is very clean, so this book really did not bring much to the table.
Also noticed many typos, including numbers in statistics-- kind of embarrassing for a manual. I did enjoy some of the charts toward the end.
Also noticed many typos, including numbers in statistics-- kind of embarrassing for a manual. I did enjoy some of the charts toward the end.
June 20, 2016
Makes for a good and interesting read. It demystifies some of the technologies behind online advertisements.
Displaying 1 - 2 of 2 reviews