101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement

by Jeffrey Abrahams

Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company's future and, ultimately, its success.

Selected from among America's most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values.

Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

160 pages, Paperback

First published May 1, 2007

Reviews

[Ken Chew · Rating 4 out of 5]

5⭐️ for the collection of mission statements.
3⭐️ for the guidelines for writing mission statement.

Depending on what’s your objective.

Caveat: all the companies are American

[Safiah · Rating 2 out of 5]

Only abt 10 pages of ACTUAL reading.. The rest of the abt 140 pages are all examples from companies on their mission, vision, values etc..

Those who need examples, really good to read this bk. but those who wants more details(like me), can forget it.

[Vuong]

it's fantastic