Web ReDesign: Strategies for Success

by Kelly Goto

Today's web landscape is quickly changing, and web companies, in-house teams, designers, and developers are racing to keep up. Web Redesign: Strategies for Success teaches the techniques and tools to help move teams in the right direction, whether they need to do a complete redesign or just need to supplement an ongoing strategy. Instructor Kelly Goto develops strategy based on an iterative approach, focusing on branding and audience, usability testing, and content development. The training teaches how to plan effectively, reach target audiences, and take current web design and development knowledge to the next level. Exercise files accompany the tutorials.Topics Include: Developing an effective strategy and approach Planning and scope definition Budgeting and pricing Understanding user experience and the brand promise Planning usability testing Information design intensive Developing content for the web Duration: 2.5 hoursOn 1 CD-ROM

CD-ROM

First published December 1, 2006

About the author

Kelly Goto is an American entrepreneur specializing in user experience design and contextual research. She was one of the first design researchers using design ethnography. She is the founder and principal at gotomedia and gotoresearch.