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国际传播学教程

程曼丽

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本书是一部适合本科教学并可作为研究生学习参考之用的国际传播学方面的教材。该教材从国际传播学的基本概念、基础理论及其学科属性出发，对国际传播的传播主体、传播内容、传播手段、受众及传播效果进行了系统的阐述，并通过大量的例证分析，总结、归纳出国际传播的一般规律与特征。该教材内容丰富，体例新颖，视角独到，适合学习"国际传播学"课程的本科生、研究生使用，对于关注国际传播问题的广大读者，也不无裨益。

Paperback

Published April 1, 2006
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程曼丽

9 books

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