Copycats:How Smart Companies Use Imitation to Gain a Strategic Edge

by Oded Shenkar

In the business field, imitation is the notorious, with some enterprise leaders thought, imitators is a kind of role of blindly following someone else. When they cannot produce the origionial products, they had to imitate others. In this book, Shi GuAn puts forward the oppisite view. He thinks, imitation- from accurate copy of innovation to rough-the same as innovation, is the key to business success, especially when using the combination, which are more beneficial to promote the development of the enterprise.

195 pages, Paperback

Published August 1, 2011