Corporate Strategy: Resources and The Scope of The Firm

by David J. Collis, Cynthia A. Montgomery

Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.

Genres: Business, Nonfiction

784 pages, Hardcover

First published January 1, 1997

Reviews

[Kristie]

for school, i promise

[Teri Temme · Rating 5 out of 5]

Great book. Fast and easy read. I scanned the case studies due to the age of the book, but the core content was very useful.