Advertising: New Techniques for Visual Seduction

by Uwe Stoklossa

“Looking to create some fresh visuals? [ Advertising ] is your ticket to inspiration.”― Dynamic Graphics Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade.

Uwe Stoklossa knows the secrets behind that second glance. He shares the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It’ s a source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations

272 pages, Hardcover

First published April 14, 2007

Reviews

[Deborah Cleaves · Rating 5 out of 5]

Fascinating throughout. The creativity expressed is amazing and thought-provoking.

[Finn · Rating 5 out of 5]

I love this book. I want to flip through and roll around in these clever ads all day. A someone in the creative/design/advertising industry I get a lot of flack for being 'part of the problem', a consumerism, mindless-drone-creating baddie. Well... I mean, yeah, okay, the consumerism thing IS bad. I agree with that. (But we can use our powers for good too! What about well advertised non-profits, PSAs and environmental movements...?) But mindless drones... aww, no advertiser wants to be responsible for that. We love the same things you love. Things that are CLEVER. The best advertisements are the ones that make people THINK. I LOVE to think. And in a perfect world, all advertisements would be as clever and funny and poignant as the ones in this book.

[Mike · Rating 5 out of 5]

A visually appealing collection of innovative advertisements from many different companies world wide. The advertisement shown definitely fit the description of "outside the box" thinking.

[Bonar · Rating 4 out of 5]

Buku yg sangat menarik untuk para Art Director. Baru baca-baca awalnya aja udah memberikan banyak inspirasi. Keren!