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The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business
This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that's making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?.So what? No bottom line? No more profit?
Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it's undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.
Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it's undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.
276 pages, Hardcover
First published August 20, 2003
About the author
Alan Mitchell
39 books25 followersAlan Mitchell was born in Newark and raised in Linden, New Jersey. He earned a B.S.in corporate fitness from The College of New Jersey in 1991. The author has cut his teeth as a production assistant on over one hundred music videos and commercials. There he began to hone his skills as a writer and develop his eye as a director.
Alan's writing career began with rewriting screenplays for independent film producers and treatments for music video directors. In 1998 he penned the Acapulco film Festival winning short film "Breakdown". He expanded his involvement in the business when he wrote, produced and directed the short film "Pretty Boy" (1999) along with several spec commercials and independent rap videos.
He is currently finishing the follow up to "8 Rules of Dating" with "Dapper Carter's My Life is a Movie" which is due to be released in April 2013. He has also inked eleven feature length screenplays.
Alan operates his own company, The Art of Personal Training, and has worked as a personal trainer for over 20 years. His passion includes filmmaking and his seventeen year old son, Kameron. Alan's hobbies are watching baseball, eating crabs in the backyard, drinking beer, working out, photography, travelling, and driving anything that goes too fast. Alan currently resides in South Florida.
Alan's writing career began with rewriting screenplays for independent film producers and treatments for music video directors. In 1998 he penned the Acapulco film Festival winning short film "Breakdown". He expanded his involvement in the business when he wrote, produced and directed the short film "Pretty Boy" (1999) along with several spec commercials and independent rap videos.
He is currently finishing the follow up to "8 Rules of Dating" with "Dapper Carter's My Life is a Movie" which is due to be released in April 2013. He has also inked eleven feature length screenplays.
Alan operates his own company, The Art of Personal Training, and has worked as a personal trainer for over 20 years. His passion includes filmmaking and his seventeen year old son, Kameron. Alan's hobbies are watching baseball, eating crabs in the backyard, drinking beer, working out, photography, travelling, and driving anything that goes too fast. Alan currently resides in South Florida.
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