Marketing Secrets of a Mail Order Maverick: Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand Name & Sell Any Product or Service

by Joseph Sugarman

Many so-called marketing experts wrtie books on how to market products. But it is rare to find an actual practitioner who not only has acheived marketing success himself (and many times over) but is able to express himself so beautifully in prose. Joseph Sugarman has written a book that every marketing person or anygbody in business should definitely read. The book is filled with marketing strategies that he taught for many years. It provides valuable lessons--all sandwiched in between actual marketing examples. A very valuable book for anybody in marketing or wanting to understand marketing.

396 pages, Hardcover

First published June 1, 1998

About the author

Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen. He's also the author of The Adweek Copywriting Handbook.

Reviews

[Ed Barton · Rating 4 out of 5]

Still Relevant

The book dates back to the 80s, but human nature is older than that. You will learn the value of testing, loss leaders, content, fonts and much more with a combination of principles and stories. The book doesn’t format well for Kindle, but the message resonates. A good read.

[Erek · Rating 3 out of 5]

great story but little help for me when it comes to marketing