Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses

by Joseph Sugarman

For anyone with a product or service and interested in selling it on television, this book unlocks the secrets of how to conduct a good campaign. It helps you to determine if you have a good product, how to select the best format for selling it and then how to take the steps to get on TV along with actual examples and real experiences told by the author.

320 pages, Hardcover

First published June 1, 1998

About the author

Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen. He's also the author of The Adweek Copywriting Handbook.