Complete Direct Marketing Course: Advertising Secrets; Marketing Secrets; Television Secrets (Advert

by Joseph Sugarman

Three softcover volumes from Joseph Sugarman in a boxed Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick, and Television Secrets for Marketing Success.

Paperback

Published January 1, 1998

About the author

Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen. He's also the author of The Adweek Copywriting Handbook.