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Brain Glue: How Selling Becomes Much Easier By Making Your Ideas "Sticky"
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing book. It reveals a secret so profound, it will change the way you market and sell forever. ( This book was previously published as – Sell More With A Right-Brain Marketing Strategy.)
“Clearly, one of the most valuable persuasion books I have ever experienced.
From the moment I picked it up, I didn’t want to put it down. I’m giving copies of this book to my entire team.
This should be required reading for anyone in business.
Frankly, if you’re trying to impress or sell anyone and you don’t know this, I believe you may have a massive disadvantage. That’s how powerful this book is.”
—Jack Canfield, Coauthor of the Chicken Soup for the Soul® series
“One of the most important marketing books you will ever read!"
—Mike Scotto, Former Div. Director of Marketing, JCPenney and SCORE Advisory Council
“Editor’s Pick” from Publisher’s Weekly
“A strategy-packed guide that showcases how making something "stick" in a potential buyer’s memory greatly increases the likelihood of creating an actual buyer.”
— Booklife for Publishers Weekly
**Readers’ Favorite 5-Star Award Winner**
“I highly recommend this superb marketing book to anyone who wants to increase their product or service’s visibility and make more sales.
This book lives up to its promise and more. I could hardly put the book down after I started reading it. I [especially] liked the interactive nature of the book.
Best of all, most of the ideas Bond presents are simple and virtually cost-free. I'm applying some of what I learned to my own marketing efforts.”
— Reviewer Joe Wisinski for Readers’ Favorite Awards
**BookLife Prize** Winner
“With the scope of a textbook and the intimacy of a trusted advisor, this book… is a must-read for anyone who wants their message to be unforgettable... with strategies for taking sales to the next level."
—Critic's Report for The BookLife Prize
You're About to Gain Access to Something So Revolutionary It Will Change Your Ads, Emails, Social Media Posts, and Sales Pitches Forever.
Welcome to BRAIN GLUE™ , the secret to making your ideas “sticky” so they stick to your prospect’s brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations.
Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading…
People buy for emotional reasons. Yet "emotional selling" is missing from most marketing.
That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations.
Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
Consider this.
What do the phrase, “If the glove don’t fit you must acquit,” and the product name, “Squatty Potty,” have in common?
More than you probably realize. Both have achieved incredible success by tapping into the right side of their audiences’ brains. How can YOU do the same? This is what I am going to show you. I think you'll be surprised at how easy and powerful this can be.
If you want an easier way to get people to buy your products and say YES to your ideas...
then scroll up and click the “Add to Cart” button now!
“Clearly, one of the most valuable persuasion books I have ever experienced.
From the moment I picked it up, I didn’t want to put it down. I’m giving copies of this book to my entire team.
This should be required reading for anyone in business.
Frankly, if you’re trying to impress or sell anyone and you don’t know this, I believe you may have a massive disadvantage. That’s how powerful this book is.”
—Jack Canfield, Coauthor of the Chicken Soup for the Soul® series
“One of the most important marketing books you will ever read!"
—Mike Scotto, Former Div. Director of Marketing, JCPenney and SCORE Advisory Council
“Editor’s Pick” from Publisher’s Weekly
“A strategy-packed guide that showcases how making something "stick" in a potential buyer’s memory greatly increases the likelihood of creating an actual buyer.”
— Booklife for Publishers Weekly
**Readers’ Favorite 5-Star Award Winner**
“I highly recommend this superb marketing book to anyone who wants to increase their product or service’s visibility and make more sales.
This book lives up to its promise and more. I could hardly put the book down after I started reading it. I [especially] liked the interactive nature of the book.
Best of all, most of the ideas Bond presents are simple and virtually cost-free. I'm applying some of what I learned to my own marketing efforts.”
— Reviewer Joe Wisinski for Readers’ Favorite Awards
**BookLife Prize** Winner
“With the scope of a textbook and the intimacy of a trusted advisor, this book… is a must-read for anyone who wants their message to be unforgettable... with strategies for taking sales to the next level."
—Critic's Report for The BookLife Prize
You're About to Gain Access to Something So Revolutionary It Will Change Your Ads, Emails, Social Media Posts, and Sales Pitches Forever.
Welcome to BRAIN GLUE™ , the secret to making your ideas “sticky” so they stick to your prospect’s brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations.
Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading…
People buy for emotional reasons. Yet "emotional selling" is missing from most marketing.
That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations.
Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
Consider this.
What do the phrase, “If the glove don’t fit you must acquit,” and the product name, “Squatty Potty,” have in common?
More than you probably realize. Both have achieved incredible success by tapping into the right side of their audiences’ brains. How can YOU do the same? This is what I am going to show you. I think you'll be surprised at how easy and powerful this can be.
If you want an easier way to get people to buy your products and say YES to your ideas...
then scroll up and click the “Add to Cart” button now!
251 pages, Kindle Edition
Published January 16, 2023
48 people are currently reading
22 people want to read
About the author
James I. Bond
7 books1 followerJames I. Bond is one of America’s leading behavioral management and business marketing specialists, and author of the multi-award-winning book, BRAIN GLUE – How Selling Becomes Much Easier By Making Your Ideas “Sticky.”
BRAIN GLUE is considered by many to be one of the most powerful persuasion books ever written.
Jack Canfield, coauthor of the blockbuster Chicken Soup for the Soul series, loves this book. Here's his quote:
“This book is Mind-Blowing… Clearly, one of the most valuable persuasion books I have ever experienced.
From the moment I picked it up, I didn’t want to put it down. I’m giving copies of this book to my entire team.
This should be required reading for anyone in business. Frankly, if you’re trying to impress or sell anyone and you don’t know this, I believe you may have a massive disadvantage!”
For thirteen years James ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business.
Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms.
He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration, has been a featured guest speaker at three Southern California universities, and has been a popular guest on a wide range of marketing and business podcasts.
BRAIN GLUE is considered by many to be one of the most powerful persuasion books ever written.
Jack Canfield, coauthor of the blockbuster Chicken Soup for the Soul series, loves this book. Here's his quote:
“This book is Mind-Blowing… Clearly, one of the most valuable persuasion books I have ever experienced.
From the moment I picked it up, I didn’t want to put it down. I’m giving copies of this book to my entire team.
This should be required reading for anyone in business. Frankly, if you’re trying to impress or sell anyone and you don’t know this, I believe you may have a massive disadvantage!”
For thirteen years James ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business.
Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms.
He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration, has been a featured guest speaker at three Southern California universities, and has been a popular guest on a wide range of marketing and business podcasts.
Ratings & Reviews
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Displaying 1 - 4 of 4 reviews
February 15, 2023
Make it stick with Bond - a masterclass in selling strategies...
People often say that life is a sales pitch. We don't intentionally take this view, but it's the truth. The process of persuading a person to agree to a proposal or recommendation is called selling. It's something we routinely do. Acceptance from others, love from others, and attaining what we want in life all require us to "sell ourselves." Most of everything that we do is sales-related, so it stands to reason that we should know something about it!
Brain Glue: How Selling Becomes Much Easier By Making Your Ideas "Sticky" by James I. Bond teaches the reader how to properly promote a product so that it remains in people's minds. It reveals how to showcase your product in ways that will capture people's attention and provides you with the tools you need to promote your goods in a way that appeals to the emotions of potential purchasers. Life is a serious business, and in order to succeed, we must learn the tricks of the trade. This book shows you how.
If you're looking for something positive, uplifting, and empowering for yourself, this book is excellent. The insights you learn from this book are uniquely yours and have the ability to significantly affect your outlook and actions. It's a must-read for both new and experienced entrepreneurs. Highly recommended, and a well-deserved five stars from me.
People often say that life is a sales pitch. We don't intentionally take this view, but it's the truth. The process of persuading a person to agree to a proposal or recommendation is called selling. It's something we routinely do. Acceptance from others, love from others, and attaining what we want in life all require us to "sell ourselves." Most of everything that we do is sales-related, so it stands to reason that we should know something about it!
Brain Glue: How Selling Becomes Much Easier By Making Your Ideas "Sticky" by James I. Bond teaches the reader how to properly promote a product so that it remains in people's minds. It reveals how to showcase your product in ways that will capture people's attention and provides you with the tools you need to promote your goods in a way that appeals to the emotions of potential purchasers. Life is a serious business, and in order to succeed, we must learn the tricks of the trade. This book shows you how.
If you're looking for something positive, uplifting, and empowering for yourself, this book is excellent. The insights you learn from this book are uniquely yours and have the ability to significantly affect your outlook and actions. It's a must-read for both new and experienced entrepreneurs. Highly recommended, and a well-deserved five stars from me.
June 18, 2023
I was interested in this book because I wanted to see if this might help me get more traction on my blog (yes, I have a blog, I’m one of those people). I’m not necessarily trying to sell a product, except my blog is a bit of a product.
This book is a specialized area, written to help increase sales. I’m not selling anything, so it quickly made me realize I’m not going to gain anything useful in my arena. However, I continued reading because the information truly fascinated me. As I read, I realized how ingenious marketing can be, and how manipulative advertising has become. It’s brilliant.
This is a great book for anybody trying to sell anything…literally anything.
This book is a specialized area, written to help increase sales. I’m not selling anything, so it quickly made me realize I’m not going to gain anything useful in my arena. However, I continued reading because the information truly fascinated me. As I read, I realized how ingenious marketing can be, and how manipulative advertising has become. It’s brilliant.
This is a great book for anybody trying to sell anything…literally anything.
March 19, 2023
Quick read
Looking for ideas and techniques to be a better salesperson look no further. This book was a catchy quick read that went over useful techniques to help build your selling skills.
Looking for ideas and techniques to be a better salesperson look no further. This book was a catchy quick read that went over useful techniques to help build your selling skills.
October 6, 2023
Awesome book for the marketer who wants to do better.
Or the writer who wants to write better.
So much to think about and to train.
Or the writer who wants to write better.
So much to think about and to train.
Displaying 1 - 4 of 4 reviews