Creativity is surrounded by such mystique. It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. We now know that was baloney. This book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. It shows you how to get your mind into the right place to come up with ideas. And it gives you some techniques to help you approach problems in different ways.
Was a little unsure when reading the reviews that this book is small. Yes it's compact, it is also evidence that a book doesn't need to be wordy or long to add value. There are some great ideas in how to approach a creative problem in different ways. Definitely something I will be referring back to
Taková knižní jednohubka, kterou přečtete hned, takže když nemáme žádný nápad, může vám to rychle pomoci díky několika základním tipům, jak a kde přijít s nápady. I když vás autor nějak často posílá do hospody :)
Quick,easy to read. If you are really stuck for an idea it might help you. The author talks about spending a lot of time thinking and talking in the pub, so might appeal to some people :p (or turn you into an alcoholic lol)