Follow This Path

by Curt Coffman

Challenging conventional myths of profitability in the new world of business, this groundbreaking study introduces the best practices and strategies for maximizing the value of an organization's "human capital" resources to find new and sustainable ways to maintain growth and profits in an environment of extreme competition.

Genres: Business, Nonfiction, Leadership, Management

304 pages, Paperback

First published October 1, 2002

Reviews

[Barry Davis · Rating 3 out of 5]

The follow up to the books First Break all the Rules and Now Discover Your Strengths, this Gallup publication is subtitled “How The World’s Greatest Organizations Drive Growth by Unleashing Human Potential.” I found some of the book rather useful, notably the focus on “emotional engagement” on the part of both employees and customers, but it bogged down for me in the second half as they buried me in statistical reports, lauding the significance of their research and approach. That being said, the case they make for the emotional, intuitional side of the buying decision is quite persuasive. I particulary liked the practical examples, etc. of the chapter on “Enhancing and Managing Employee Engagement,” which takes a practical approach to each of the Q12 questions. The concept introduced later, called C11 (L3 and A8), focused on customer engagement. This was interesting, certainly backed by lots of data, but I found it a bit contrived and over the top. That being said, here they are:
L3 relates to “attitudinal loyalty, “ asking”
1. Overall, how satisfied are you with the brand?
2. How likely are you to continue to choose/repurchase it?
3. How likely are you to recommend it to a friend or associate?
A8 is said to relate to the four basic dimensions of customer loyalty. In sequence, they are, Confidence, Integrity, Pride and Passion. the A8 questions are not included in the book.

An interesting read, with some worthwhile insights around the concept of emotional engagement for both employees and customers.

[Beth T. · Rating 4 out of 5]

This book helped bring context to the Strengths Finder skills, and Q12.