A person I really cherish, derisively asked me today, "Who reads forewords anyways?"
Answer: I do. And boy, am I glad I read them.
Okay, for this book, I read the preface, not the foreword (yes, there's a difference). And two pages into it, I knew that I would not enjoy the subsequent 200 pages that were to follow.
The McKinsey Mind makes no bones about its utter deification of everything that The Firm does - to the extent of even naming the "uh huh uh huh"s that we make while listening as the "McKinsey Grunt". McKinsey Grunt my bony, sweet ass.
The book introduces you to McKinsey ways of doing things which are insipid and too generic for them to have any potency (Example: Always think of the client - wow, you don't say).
Anyways, at this point I think its clear to anyone reading this review that I was left deeply unimpressed. I also tried to do the exercises recommended in the book, but found them unfulfilling.
So much for brands.
What I liked: A subtitle and its accompanying joke on page 175 - Hit Singles (This isn't a call to commit battery on the unwed, it's a metaphor from baseball). Had me in splits. Also liked the MECE framework, Issue trees for their simplicity. Finally, LOVED the fact that it was a short read - took me out of my misery quickly enough.
What I didn't like: Fawning adoration for The Firm, the nuggets of wisdom, the smug tone of the authors.