Biographical profile of EstéeLauder who combined charm, gall and a ferocious ambition to create one of the great empires in cosmetics and perfumes. Estéee was never able to shed her roots in Queens, NY, and perhaps this is what made her such a successful entrepreneur, one who mingled and rubbed elbows with heads of state, celebrities and royalty while making her way to star status and becoming a billionaire.She was as outrageous as she was brilliant, a marketing and sales genius who understood beauty and women as perhaps no one else could. When Princess Diana attended a White House dinner, she wanted three people to attend with Robert Redford, Bruce Springsteen and Estée Lauder. Author Daniel Alef tells the inspiring story of a poor waif who achieved remarkable success. After all, she truly believed in her "If you push yourself beyond the furthest place you think you can go, you'll be able to achieve your heart's dream. [2,322-word Titans of Fortune biographical profile]
My grandmother's entire home smelled like Youth Dew! As I grew older and purchased my sets of this coveted product; my Mom would remark; 'Here you come, smelling like your Grandmother!' 'I know' I would reply! I loved my grandmother and I loved her smell! Even though I have been a cosmetics connoisseur for over 60 years, my favorite fragrance is still 'Youth Dew!' This is a great read!