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Anchors, Ostriches, and a HotPair of Scissors: Navigating Human Behavior as a Financial Professional
The financial profession is ever-changing. More and more, the value of financial planning comes from not knowing the technical side of finances but is required more and more to help clients realize their needs, hopes, and goals and help achieve them. Humans are a "messy business," but this can be seen more clearly by appreciating and understanding human nature. Using behavioral economics as a guide to show the biases people use to make unusual and predictable financial mistakes, Dr. Carlson and Walker explain ten ways financial professionals can navigate human behavior to help their clients succeed. Learn to understand the dangers of anchors, hiding ostriches, a hot pair of scissors, and much more.
84 pages, Paperback
Published January 11, 2023
2 people want to read
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