SUMMARY: GETTING TO YES (WILLIAM URY AND ROGER FISHER) BY SUMMARY LAND

by Summary Land

Getting to Yes is a very useful exposé of the art of negotiation. Thanks to the techniques illustrated by Roger Fisher and William Ury, it is possible to understand how to conclude a negotiation with a friendly yes, and to satisfy the expectations of both parties. Rather than a negotiation of position in which there ends up being a winner and a loser, we learn about a negotiation of principle, which focuses on the problem to be solved, rather than the parties involved. This type of negotiation looks for common interests to diffuse the tension, and allow the parties to work together towards a happy outcome, in which they both win. The techniques can be learned and its positive effects are guaranteed.
Learn the key ideas of the book by William Ury and Roger Fisher

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124 pages, Paperback

Published September 27, 2021